
How storytelling can revitalise business schools and business
It’s high time for business schools to embrace the transformative power of storytelling as a core component of their mission, says Jyoti Guptara
Geneva Business School has launched the Fine Art International Management MBA – heralded as being the first of its kind.
Covering topics that include finance, art law, technology, logistics, ethics and compliance, the programme’s aim is to prepare managers for careers in art sales, banks and museums, as well as roles that work with cryptocurrencies and NFTs.
“There has never been a more exciting time to get into the art world. The pace of change over the past year has been electric,” explained Geneva Business School programme manager Sixtine Crutchfield-Tripet. “The added complexities of new digital formats have highlighted the industry’s need for people with real business management expertise. We have designed this course specifically to meet that demand.”
The English-language programme encompasses six conferences, as well as involvement in a school-wide intensive leadership week that is designed to allow participants on all master’s programmes at Geneva Business School to network.
The school says it is the perfect place to study an MBA in art because Geneva is a centre of art law and home to a renowned free port thought to contain art collections worth $100 billion. Switzerland is also home to celebrated art fair Art Basel. The programme’s first cohort starts classes this autumn.
This article originally appeared in the print edition (Issue 3 2023) of Business Impact, magazine of the Business Graduates Association (BGA)
It’s high time for business schools to embrace the transformative power of storytelling as a core component of their mission, says Jyoti Guptara
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