Business Impact
Marketing

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Business Impact: Why influencing is more important than selling
marketing

Why influencing is more important than selling

Whether you are in sales or management, you need to influence at all levels to succeed, say authors Jeremy Cassell and Tom Bird. Discover the attributes of those who influence effectively and three foundational elements that you can develop

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Business Impact article image for Why business leaders are building personal brands.
marketing

Why business leaders are building personal brands

Personal branding can humanise a corporate brand and become a leader’s ‘secret weapon’ for growing and inspiring at scale. But, customers feel an aversion to ‘phoniness’ and one leader and their brand can be quickly discarded, warns Stefano Faustini

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