Going all-in with AI to enable impact
Discover six ways in which you can start using generative AI now to boost the impact of your business’ marketing activities
Welcome to Business Impact for students and graduates, where you can find groundbreaking thought leadership resources for business students and graduates. BGA student and graduate members gain access to additional Business Impact online content, found in BGA’s member area. If you are eligible and interested in becoming a BGA student and graduate member, register here.
Discover six ways in which you can start using generative AI now to boost the impact of your business’ marketing activities
Social development specialist Ildiko Almasi Simsic traces the emergence of a new type of capitalism and offers four tips on how you can apply it in your daily operations at work
From accelerating processes and catalysing change to uncovering potential treasure, AI can spur any organisation’s innovation cycle, says director of education at the Institute of Analytics Clare Walsh
Convincing displays of a start-up’s prospects are a crucial precondition for acquiring resources and generating wealth, says University of Pennsylvania assistant professor Benjamin Shestakofsky. Find out how founders can help build investors’ confidence
New research reveals that 57 per cent of students worldwide now expect their university to offer AI support tools. Managing director at Studiosity Isabelle Bristow delves deeper into the findings
The shift to renewable energy is the way the wind is blowing and business leaders must respond to these shifts, says Ruggero Gramatica from the University of Oxford’s Institute for New Economic Thinking
John Molson School of Business graduate Raffi Schieir offers an insight into the life of a social entrepreneur and how his start-up shows that doing the right thing and making a profit are not mutually exclusive
Looking within can help female leaders transform behaviours that hinder their authenticity, self-belief and ability to thrive, says the author of Lead Like You, Jo Wagstaff
If you aren’t a leader characterised by energy and dynamism, the general consensus is your story isn’t worth telling. Martin Gutmann explains why we need to widen the net of those profiled in case studies at business schools
Luxury goods may not appear to be a perfect match for sustainable development, but the industry is poised to set new ecologically responsible trends, say Audencia Business School’s Michaela Merk and social impact consultant Anne-Sophie Bordry
Customer experience is broadening the marketing function’s scope. The Kellogg School’s Philip Kotler explains the value of competing in this arena, together with his co-authors of Marketing 6.0, drawing on lessons from Coca-Cola
A look at how Grenoble Ecole de Management aims to support students who are also caregivers. By Tim Banerjee Dhoul
President of the Positive Impact Rating Katrin Muff outlines the value of a system that works with students to assess a business school’s impact orientation and offers insights into areas of strength and potential improvement
Organisations can effectively ‘game’ their CO2e results by using the dataset that gives them the most suitable results, according to research from King’s Business School. Ellen Buchan reports
Insights into key terms and processes involved when working with data science teams are revealed using an accessible narrative in this excerpt from Winning with Data Science
A new study involving ESMT Berlin uncovers advantages of shared medical appointments for both providers and patients. Tim Banerjee Dhoul reports
How can VR and AR transform business education? Woxsen University’s Hemachandran K and Raul Villamarin Rodriguez outline five benefits and detail challenges that must be overcome to realise the technologies’ potential
A 10-year pledge of $2 million will support ESG‑Uqam’s efforts towards fostering a more inclusive society in Quebec through the medium of entrepreneurship. Ellen Buchan reports
Benjamin Shestakofsky University of California Press How venture capital shapes work, innovation and inequality To promote innovation that benefits the many rather than the few,
Howard Steven Friedman and Akshay Swaminathan Columbia Business School Publishing A data science handbook for business leaders Whether you are a newly minted MBA or
Perrine Farque Wiley Discover how to build, nurture and retain talent in a hybrid environment with an eye-opening look into what distinguishes world-class teams from
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