Increasing the reach and reputation of quality management education in Asia

Front cover of the Business Impact Magazine, featured article on Increasing the reach and reputation of quality management education in Asia. The image is of a Japanese nature-inspired artwork with red leaves, white clouds, teal trees, and grey mountains.

Tim Desmond and Ken Ozawa tell Tim Banerjee Dhoul how NUCB Business School is working to improve teaching quality among Business Schools in Asia by promoting the value of the case method and increasing the availability of high-quality cases in the region

With campuses in Nagoya, Osaka and Tokyo – Japan’s three largest metropolitan areas –  NUCB Business School (NUCB) is well positioned to take a lead in the country’s provision of management education.  

A strong proponent of the case method, the Nagoya-headquartered School is now also Japan’s principal provider of quality case studies from around the world, having recently stepped in to save the Case Center Japan from administration. In this exclusive interview with Business Impact, Tim Desmond, Senior Advisor and Project Manager, and Ken Ozawa, Accreditation and Institutional Research Manager, discuss NUCB’s plans to use this acquisition to help raise standards of teaching and learning materials, both in Japan and elsewhere in Asia.

Why is management education important in your country? What is the value it brings to the community you serve? 

Traditionally, companies in Japan have prided themselves on offering lifetime employment, training those in management through inhouse programmes – having an MBA was frowned on by Japanese companies. However as the wave of globalisation took hold, Japan found itself in a precarious position due to a shortage of talented workers and an ever-declining birth rate. By 2025, for example, it is estimated that more than 2.4 million companies in Japan will have leaders that are, on average, over 70 years old. Since many of these companies will be unable to find adequate successors, it is expected that most will either suspend or cease operations entirely.

Although we live in a time when companies are producing more and more new products and services in response to consumer demands, Japan – despite its advanced technological capabilities – unfortunately lags behind much of the world in its capacity to start new businesses or embrace the entrepreneurial movement.

NUCB Business School recognises the dilemmas and challenges facing Japan. The School has been one of the main institutions to support the Japan Society for Business Succession (JSBS) to conduct and publish joint research and education, which will contribute to rectifying the family business succession situation in Japan. The School has also partnered with the Aichi Prefectural Association of Credit Unions, which comprises 15 regional banks, to organise special courses and workshops that work to strengthen the foundations of small companies and pass on techniques for the long-term growth of companies.

How healthy is the current market for business education in Japan and the surrounding region?

While Japan may have a somewhat rigid and inflexible corporate culture, our analysis reveals a relatively bright future for Business School graduates. We base this analysis on the following trends:

• The Ministry of Education, Culture, Sports, Science and Technology (MEXT) has promoted the need to develop professionals with advanced specialised skills for working the global economy.

• The shift from domestic to overseas operations and the participation of non-Japanese staff in management has been increasing.

• A strong command of new management concepts and skills has become requisite for many managers.

Often, one will find that the core executive members in Japanese companies are typically graduates of a handful of prestigious Business Schools, based either in Japan or overseas. In this respect, Japanese universities have been slow, compared to the west, to establish Business Schools. As a result, NUCB’s use of the case method and accreditation are rather unique for higher education in Japan. 

What do you think makes your portfolio of programmes stand out from others that are available in the country headquarters of your School and the surrounding region?

Recently, two universities in the region terminated their MBA programmes due to declining enrolments. While competition with NUCB is one possible cause, it is important to underscore that the School is a standalone institution with a singular focus on management education. 

NUCB was the first Business School [in Japan] to offer a part-time, weekend MBA programme – Japanese companies expect workers to fully commit themselves to the office on weekdays. More importantly, the School is adept at recognising and adding unique programmes that are essential to the various business sectors, such as in healthcare and taxation, as well as a Global MBA taught in English. In line with the School’s focus on practical knowledge, great use is made of NUCB Business School’s expansive stock of real-world business case studies. All courses employ the case method using the most recent business cases available as learning materials.

Which single new programme, course, or initiative are you most excited about and why?

In May 2019, NUCB Business School reached an agreement with the Institute for International Studies and Training (IIST), a Japanese non-profit foundation, to acquire its case distribution unit, known as Case Center Japan (CCJ). The distribution unit was on the verge of bankruptcy. As CCJ was the only means for researchers and Business Schools in Japan to purchase case studies, its closure would have had a tremendous impact on management education and business research in Japan. 

NUCB Business School agreed to take over the full business operations of the CCJ case distribution, translation, and training unit. Under new management, CCJ will now be able to expand its reach to distribute cases nationwide. Moreover, it will promote case method workshops and has recently signed an agreement with Harvard Business School Publishing to hold seminars in Japan to introduce the unique benefits of case method’s participant-centred learning. CCJ has renewed agreements with the leading case producers and collections to translate, develop, and distribute cases throughout Japan. In all, more than 16,500 cases from Harvard Business School Publishing, IMD, INSEAD, Ivey Business School, and Darden School of Business and others are now being distributed.

Can you provide an example of how your School is using online learning to meet the needs of its students?  

Although online learning in Japan has never been fully embraced or valued, NUCB Business School began using it two years ago, when the government commissioned the School to create a pilot programme aimed at the empowerment of women. The live-online programme was a tremendous success and led the School to develop other online programmes. For example, online learning has been used in our preparation course for first-year MBA students to help familiarise them with case method learning, and a class format in which active participation is crucial, before their programme starts. 

Ironically, the training and expertise in online teaching was extremely fortuitous since NUCB Business School was the first and only Japanese university to move all of its courses to an online format in response to the Covid-19 pandemic, which forced higher education in Japan to postpone terms and close campuses. The School made headlines across Japan when it announced that it would proceed with its spring 2020 term as scheduled – online. 

What does NUCB Business School gain from partnerships, such as the Innovation Programme offered in collaboration with Aichi Prefecture and INSEAD? 

NUCB Business School was honoured to collaborate with INSEAD and aims to learn more effective ways to realise ‘company renaissance’ which is the main focus of its Center for Entrepreneurs.  

‘Company renaissance’ is a term for companies to develop products, services, and markets by using new methods that are different from their main businesses in the process of adapting to (or anticipating) changes in its business environment. The inclusion of Aichi prefecture was also crucial in this partnership due to the fact that the prefecture is a manufacturing centre for aerospace, ceramics, motor vehicles, and so on. Thus, this partnership will create more opportunities to impact and support regional businesses, especially SMEs, which are indispensable to the success of large manufacturing companies that have been facing business succession issues.

How is the School working to boost the employment prospects of its graduates? (E.g. through the use of internship schemes or industry initiatives)

In line with the characteristics of the domestic market, management education provided is not specifically focused on helping students change their employer due to the unfortunate fact that Business School management education has still not yet been widely recognised in Japan’s business community. Thus, a large proportion of students do not change their occupation after graduation and continue to work in the same company, though often at a higher level. It’s anticipated that this trend will continue until Japan’s business community becomes more aware of, and receptive to, the value that Business School graduate degree holders can bring to their organisations. 

For those that do endeavour to change their careers, there are various support services they can receive from the Career Placement Center. The Center offers students support in the form of workshops and presentations on career planning and development, interview preparation, and effective CV writing.

What does ‘responsible management’ mean to your School and how is this concept introduced to, and instilled into, your students? 

Since its establishment, the School has followed a traditional business philosophy which has existed in Japan for over four centuries. This is called ‘Sanpou Yoshi’, meaning, ‘all three sides are good’. The ‘three sides’ allude to the idea that every business transaction has to be to the satisfaction of the seller, the buyer and to wider society – if a business is to have long-term prospects. In line with this philosophy, therefore, we recognise that it is important for the School to commit to act in all it does with ethical integrity, social responsibility and environmental sustainability in order to better develop future business leaders. 

What plans does your School have for the next three years and what developments would you like to see in the business education sector as a whole?  

Two major initiatives have been planned for the next three years. First, the School is going to expand the activities of the Case Center Japan. The CCJ is in the process of increasing the number of Asian business cases which are hyper-relevant and which have real-time scenarios, and is promoting these cases to other Business Schools. The Center is also planning to organise more Joint Case Workshops with Harvard Business School Publishing in order to improve the teaching quality among Business Schools in Asia. 

The second initiative is to start the development of a DBA programme. A study group, set up in 2019, will identify the best ways of organising the programme in upcoming years. With regards to the future development of business education, we would like to see more effective ways to develop ethical leaders, to train on the competencies that will define the next century, and to teach how to make a difference in the world, even in the pandemic situation.

Tim Desmond serves as the Senior Advisor to the Chancellor of NUCB Business School.

Ken Ozawa is Accreditation and Institutional Research Manager at NUCB Business School.

This article is taken from Business Impact’s print magazine (edition: February-April 2021).

Connecting with communities to deliver value

Illustration of green forests. Business Impact article image for connecting with communities to deliver value.

Sankar Sivarajah, Head of the School of Management at the University of Bradford, outlines the School’s community connections and outlook on widening access to quality management education. Interview by Tim Banerjee Dhoul

When he isn’t pursuing agritech research with the potential to transform farming, or teaching students the distinction between ‘circularity’ and ‘sustainability’, Sankar Sivarajah is excited by his institution’s ‘ambitious’ five-year strategy and its ‘bold actions… to empower change’: ‘We want to continue to focus on supporting economic and social regeneration,
suited to the real-life challenges of society by supporting non-traditional students’ engagement with local, regional and international businesses and communities,’ says Sivarajah, Head of the School of Management at the University of Bradford, UK. 

In this interview, Sivarajah tells Business Impact about the ways in which his School connects with its community – something he believes is critical to a Business School’s role in stimulating social and economic growth. He also details the approach towards inclusivity taken by the School’s online MBA and its commitment to fostering a thriving learning environment for students from underrepresented segments of society.

How has Covid-19 changed the demand for, and availability of, business education and what further changes should we expect to see in this year? 

Sankar Sivarajah

Without a shadow of a doubt, Business Schools in the UK and across the world have had to rapidly adapt and respond to the changing needs of learners, employers and governments in the current uncertain and evolving landscape. I am certain that there is a long list of changes on every Business School’s agenda, be it of redesigning and enhancing curricula and programme offers, developing staff capacity and capabilities, or even rethinking their business model and strategy.  

Business Schools will need to give serious thought to their own business model and build in agility, readiness and scalability to cope with fluctuations in business education uptake. Business Schools will also need to continue to evolve and meet the flexible demands of the new generations of learners. Most importantly, the role of Business Schools in delivering social and economic value is more important than ever to maintain their place in society.

What do you think makes your portfolio of programmes stand out from others that are available in the UK and Europe?

Our programmes are co-designed with extensive consultation and direct input from a range of stakeholders including existing and potential students, industry partners (e.g. Morrisons, IBM and Coca-Cola), alumni, School advisory boards, employers and academics. 

An example of our programme innovation is the recent conversion master’s programme in applied artificial intelligence and data analytics which received £700,000 GBP in scholarship and programme design funding from [UK public and governmental bodies, including] the Office for Students, the Department for Culture, Media and Sport (DCMS), and the Office for Artificial Intelligence, as well as from industry contributions in the UK.

Our programmes stand out by integrating skills development opportunities where possible to allow for attaining microcredentials (from, for example, the Project Management Institute, Amazon AWS Academy, or SAS certification) through the School’s unique Career Booster (CB) Employability programme. The CB programme consists of two, week-long sessions every academic year consisting of more than 60 skills-based workshops and masterclasses that are offered free. These are delivered by sector experts, our industry partners, guest speakers and alumni to boost our student’s employability, networking and enterprise skills. 

Your School is placing emphasis on making management education more inclusive and accessible. Why is this an area of importance and what do you hope to achieve from your current initiatives? 

We have, from the outset, always been known for our progressive approach to business education. We are the first Business School in England to receive joint accreditation from AMBA & BGA, and the second in the UK. This achievement signifies our ambition in delivering impact and value creation for students, businesses and communities alike with a focus on responsible management which is inclusive and accessible.

Our flagship Distance Learning MBA (DL MBA) programme is our exemplar of making management education inclusive and accessible and was ranked – for the second year running – as first in the world for ‘value for money’ in 2020’s online MBA rankings from the Financial Times. While we maintain high standards of recruitment, we aim to ensure that financial considerations are not a barrier to individuals who wish to engage in management studies, and this is reflected in the course fees, and students’ ability to pay in instalments over a two-year period. The online and flexible model of the DL MBA has attracted and provided access to learners from 99 nationalities across the globe from Barbados to Australia. We want to continue to develop and ensure that we provide quality responsible management education that is affordable and accessible by everyone.

Do Business Schools need to do more to address social inequality and provide opportunities for social mobility? 

Absolutely. Business Schools have become widely recognised for the role that they play in stimulating social and economic growth. Key within many of these roles are ways in which Business Schools connect with the community and co-exist to address socioeconomic inequality and promote social mobility. Hence, equality, diversity and inclusion should be at the heart of every Business School, and it is certainly in our ethos, as is reflected by the wider University of Bradford being recognised as the 2020 University of the Year for Social Inclusion by Times Higher Education. Some of the School’s commitment has been centred around creating an inclusive and thriving learning environment for our students, as almost 85% of our undergraduate students come from the most socioeconomically deprived areas by postcode, as defined by POLAR 1-3 [a UK initiative measuring participation in higher education by local area] and around 70% are from BAME backgrounds, with many being first-generation university attendees. 

How are faculty members involved in the School’s Community Career Booster Programme and how do you think they benefit from their involvement? 

The Community Career Booster (CCB) Programme is a free programme that is open to all, including charities, community groups, faith groups, voluntary organisations and parents’ groups. The programme aims to enrich people’s lives in Bradford by providing accessible learning opportunities to the local community through a diverse range of skills enrichment workshops provided by the School’s academic staff on various topics, such as SAGE 50 accounting, Making Tax Digital and Microsoft Word and Excel training.  

This ‘Certificate of Learning’ awarding programme benefits communities by boosting personal development, skills, confidence and CVs, thus enhancing technical skills while making a difference to the organisation or community group they are working within or support. The faculty members benefit from these initiatives as it provides them with a development opportunity (especially early-career staff) to engage with local businesses and community stakeholders to build partnerships and work together in addressing real-world business needs. In some cases, these relationships and connections with practice evolve into successful research projects that produce a societal impact where both our researchers and business community mutually benefit.

Aside from its potential for impact in the community, in your opinion, how does the School’s Knowledge Transfer Network (KTN) benefit the School? 

The School prioritises growing engagement with small business and entrepreneurs. In support of this, we provide a number of activities and programmes, including the Knowledge Transfer Network (KTN) programme. Supported by Barclays UK, the KTN is an established, open and free-to-access community of SMEs that act to support each other and work collaboratively with the School of Management and across the University. 

The network has impacted on more than 5,000 SMEs over its lifecycle and has a current membership of well over 1,500 SMEs. Through this, we have offered networking seminars and events for around 3,000 businesses in Bradford for more than 15 years. During the Covid period, we have continued to deliver the KTN through a series of virtual facilitated events. Due to its participant’s mix – i.e. representatives from local businesses, public organisations, and third sector organisations, as well as academics, students and alumni, KTN provides a solid networking platform. KTN members have acted as mentors and role models for our students and is a source for industry consultation. Together with its local project and placement opportunities, this makes the KTN key to supporting the success of our students. 

Which single new programme, course, or initiative are you most excited about and why?

What excites me is the delivery of the School’s ambitious five-year strategy (2020-25) which sets out bold actions to use our responsible management education, distinctive and relevant research and partnerships to empower change. The strategy has been developed and built incorporating inputs from staff, students, international and industry advisory boards, community groups, and organisations that we work with, embedding recommendations from our triple-crown accreditation bodies (AACSB, AMBA, EQUIS) and our commitment to UN PRME principles.

As a School, we want to continue to focus on supporting economic and social regeneration, suited to the real-life challenges of society by supporting non-traditional students’ engagement with local, regional and international businesses and communities. Our planned efforts and developments will therefore focus on opening up the value of the School for more people; scale business and community engagement initiatives; provide more diverse, work-ready talent for both small businesses and large organisations, bridge the skills gap and enable businesses in the region and globally to access university resources and thereby support their growth. 

Your research is said to concentrate largely on the use of emerging digital technology for the betterment of society. Can you tell me a bit about one of your current or recent projects in this area? 

A recent project of mine with fellow researchers has been on developing a concept of ‘drone swarms’, airborne AI units capable of quickly gathering masses of information about crops, soil temperature, moisture levels and the use of pesticides which have the potential to transform farming, increase yields and make production more efficient. 

The research project has recently been published in Production Planning and Control Journal and has applications in places where there is a need for farmers to explore vast areas of inaccessible land. We have conceptualised the idea and the next step is to simulate and test the real thing. Agritech and food security is a huge area, both in the UK and across the world. As AI grows, this will become much more important. Emerging technologies act as an enabler for most organisations which can end up being used for good or bad, so I believe it’s important to use it in the right way and for the betterment of society.

Your teaching at MBA level includes the circular economy. What do tomorrow’s business managers and owners need to know and understand about the circular economy? 

One thing I always highlight to our executives is to first get to grips with the fundamentals of the circular economy and its principles and not to misinterpret it with various [aspects of the] sustainability agenda. Unfortunately, the terms ‘circularity’ and ‘sustainability’ are used together and somewhat interchangeably, which dilutes the importance and action related to either one. 

Our current and future business managers, owners and leaders need to be in a position to challenge the norm and move away from the linear industrial economy practices of make, use and dispose. The principles of circular economy as a framework equips them to do exactly that and enables them to rethink our industrial economy by design or intention. Innovation and enterprise lie at the heart of the circular economy where harnessing new ideas, modernising old ideas and shifting to circular models for value creation, retention and recovery is a must for today’s business managers and owners, not just tomorrow’s.

Sankar Sivarajah is Head of the School of Management and a Professor of Technology Management and Circular Economy at the University of Bradford, UK. 

This article is taken from Business Impact’s print magazine (edition: February-April 2021).

Moving beyond COVID-19: TAPMI, India

Moving beyond COVID-19: TAPMI, India

covid masks crop2
covid masks crop2

COVID-19 has presented business schools with an opportunity to increase the skills of their faculty and staff. The pandemic has also created conditions in which there is a growing demand for executive education. These are just two topics touched on in the below interview with Madhu Veeraraghavan, a Director and Professor of Finance at TAPMI in Manipal, India.

This extended interview with Veeraraghavan took place in the summer of 2020, when Business Impact canvased the collected thoughts of business schools in the BGA global network to learn more about their experiences of the pandemic to date, and how they felt it would affect their outlook, strategy and offerings, both now and in the future. You can read the original feature here.  

The COVID-19 pandemic has, in many cases, led to a greatly increased uptake of online learning technology in business education. Although this has been a short-term necessity, does it present the sector with any opportunities in the longer term?

Yes, it does. There are certain cost and time efficiencies which cannot be ignored. Under normal circumstances, adoption of new technology would not have been smooth. In this instance, given that people have adapted and learnt to deal with technology, it would be unwise to let the system at large to ‘unlearn’. This will definitely be an excellent opportunity to further the market for online education and also increase the skills of the resource pool – faculty and staff.

Going beyond the pandemic’s immediate impact, have 2020’s developments influenced your school’s strategy with regards to the use of online technology?

The current times have forced quicker adoption and use of online technology, less resistance and more acceptance. These positive changes will help redesign and position online programmes better. Faculty readiness and infrastructural improvement have happened faster than had been planned.

The global financial crisis of 2008 has been linked to an increase in applications to business school, as people decided the time was right to reassess their career goals and pursue personal and professional development. Do you think the COVID-19 pandemic could have a similar impact?

Yes, it will. Students' willingness to spend on expensive higher education will fall in the short term. The priorities may also shift away from acquiring new skill sets in a new uncertain environment to honing existing skills to ensure survival. Furthermore, the acceptance of short-term programmes online with a specialised focus is likely to increase. The global pandemic has also impacted lifestyle choices and spending patterns. Staying close to home might encourage an increase in family business interests and local, regional entrepreneurship. [In India] t government’s ‘Atmanirbhar’ self-reliance campaign may also encourage a rise in local entrepreneurial ambitions.

The global financial crisis of 2008 has been linked to an increase in applications to business school, as people decided the time was right to reassess their career goals and pursue personal and professional development. Do you think the COVID-19 pandemic could have a similar impact?

Yes, it will. Students' willingness to spend on expensive higher education will fall in the short term. The priorities may also shift away from acquiring new skill sets in a new uncertain environment to honing existing skills to ensure survival. Furthermore, the acceptance of short-term programmes online with a specialised focus is likely to increase. The global pandemic has also impacted lifestyle choices and spending patterns. Staying close to home might encourage an increase in family business interests and local, regional entrepreneurship. [In India] t government’s ‘Atmanirbhar’ self-reliance campaign may also encourage a rise in local entrepreneurial ambitions.

Business Impact article image for Moving beyond Covid-19: TAPMI, India.

What changes do you anticipate to the number and profile of those applying to programmes at your business school over the coming three years? Do you envisage greater interest in any individual programme(s) on offer?

We may see an increase in application from freshers as against candidates with work experience. In addition to our regular two-year programmes, we also run customised management programmes of up to 11 months in length. The demand for the latter is likely to increase. We might also see an increase in the number of courses/certifications that are specialised and of short duration.

What will be the core challenges for the business education sector in recruiting new students (at both undergraduate and postgraduate level) over the coming three years?

Since employability may take a hit in the short to immediate future, the premise of attracting new students will have to change from upskilling for greater opportunity to skilling to stay relevant and preparing for uncertainty. Courses offered with industry collaboration, in-company programmes and skills-based courses for fresh graduates may become a norm. The school’s ability to design and market such courses may be the cornerstone for its own success. When times do turn around, the students who have been part of such short-term programmes become an immediate market for the two-year programme.

Business schools are often encouraged to play a greater role in their local and regional communities. Has COVID-19 inspired any new events, activities or initiatives with this in mind?

Yes. The school has been considering more community-based projects, working with local governments to deal with employment issues, helping small and medium businesses with strategic and operational considerations and more community/social work by students.

Leaving aside COVID-19, which single new programme, course, or initiative are you most excited about and why?

The focus on executive education. Specialised, short duration and turnaround courses, with a focus on quick problem solving, experimental models in marketing and operations and more consultancy-based courses; co-created with industry to help them handle immediate problems. The design and delivery of such courses will also open a new portfolio in the business school’s armoury.

Do you think business schools will need to focus more inwardly (and therefore less ‘globally’) than they have been in their teaching in order to address industry needs post-COVID-19? If so, could this have an impact on your school’s international exchange and partnership options?

Given the uncertain travel environment, international exchange and partnership programmes might become few and far between in the next two years. In this scenario, the business schools’ focus will also be regionally and nationally to address the immediate management needs of governments, local corporates and financial institutions. The international exchange programmes could still involve joint case study development and experiential learning and training at the faculty and student level.

Do you anticipate COVID-19, and related issues, influencing course offerings within the programmes on offer from your school? (for example, new modules or new approaches within existing modules)

As a positive response to the situation, we are considering adding modules and courses to deal with examples of similar global crises in the past. Many ideas that are discussed as part of lean management, (reverse) supply chain, for example, need to revisit the practices followed by companies in these times of crisis. We have added additional courses in the areas of big data, AI and analytics.

There is already an argument that the economic challenges that COVID-19 will bring represent a huge and much-needed opportunity for business schools to reinvent their value proposition for the better. What would you most like to see change in the business education industry?

Post-WW2, the rise of industrial activities and, later, increasing globalisation along with outsourcing of activities led to higher demand in business education around the world. Now, the clamour for being ‘self-reliant’ across nations is increasing and reverse migrations are on the rise. The aspect of sustainability, which was not very seriously looked into, will get a serious re-look. If there is one big change that will transform business education in the short term, it will be the industry’s ability to adapt its course offerings to deal with uncertainties and continue to be relevant to learners in these times. Acquiring an expensive business school education may not be a priority but being relevant and useful will be for students and young executives. [As such], short duration courses and certifications may see a rise in the immediate term.

Madhu Veeraraghavan is a Director and Professor of Finance at TAPMI, Manipal, India. Prior to joining TAPMI, he was a Professor of Finance and Head of the Finance Department at Monash University, Melbourne, Australia. He has also held teaching and research positions at the University of Auckland Business School, New Zealand.

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Leveraging Antwerp’s international ecosystems

Antwerp Management School’s Dean, Steven De Haes, tells Tim Banerjee Dhoul how the School seeks to maximise the benefits of its location in the thriving business environment of a city that is home to one of the world’s largest ports

Antwerp, Belgium, is home to Europe’s second-largest port, a thriving logistics hub, and international companies which use the city as a springboard into the European market. It’s this singular environment that Antwerp Management School (AMS) looks to leverage in its programme offerings, says the School’s Dean, Steven De Haes, among which is one of Europe’s earliest executive MBAs. 

Topics covered by De Haes in this exclusive interview with Business Impact include the use of  neurotraining to hone leadership skills, AMS’s performance in a new impact-oriented form of Business School rankings and how being able to retain a truly international study experience could act as a potential differentiator, post-Covid-19. 

Why is management education important in your country? What is the value it brings to the community you serve?

Due to its open engagement in international trade and business, Belgium has always been at the forefront of global business developments, and especially Antwerp, through its international port activities. Many international companies continue to use Belgium as a springboard to the European market. 

Alongside this, management and business education in Belgium has an equally long tradition – the first management education at university level dates from 1852. With the battle for talent growing stronger every year, Business Schools like Antwerp Management School are providing companies and public authorities with the professional talent they need to manage their business activities in a competitive, innovative and sustainable way.

Antwerp Management School celebrated its 60th anniversary last year – its EMBA programme started in 1959 and is one of the pioneers in Europe. Through this, and many other programmes, we are serving the international business community and leveraging the unique international ecosystems in the greater Antwerp area. 

In addition, the School’s research and educational activities create awareness among our customers of recent management practices and provide participants with the knowledge and skills they need to make a difference. The School also assists and guides companies and organisations during processes of sustainable transformation and realising a positive impact on society.

How healthy is the current market for business education in your country?

The attractiveness and competitive value of business education in a country like Belgium is founded on several factors. Its location in the centre of western Europe offers an excellent setting to discuss European business practices. Brussels is home to a large number of international institutions, such as the European Union and NATO, but also a great number of international companies have Belgium as their European headquarters. Major business centres like London, Paris and Frankfurt can be reached easily in a few hours, so our School can offer business students direct access to major economic decision-making powers and invite key business leaders to contribute to our programmes on and off campus. 

Besides this environment, Belgium has always invested significantly in high-quality, accessible education. A city like Antwerp has the additional advantage of being a major European hub for transport and logistics, while offering a very good quality of living vs. cost of living. The current global situation [caused by the Covid-19 pandemic] puts a lot of pressure on international travel, but due to the factors described above, we are better armed than most to continue offering a truly international study experience. 

Can you tell me a bit about the type of people who study at your School and what those who have graduated from your School have gone on to do in the local region and beyond? 

Our School offers two types of graduate master’s programmes: full-time master’s degrees and executive master’s degrees. There are nine full-time master’s programmes run over one year of full-time study, with about 250 students. Their average age is 24, and they come from almost 50 different countries worldwide, with a very good gender balance. 

There are about 200 students on our four executive master’s programmes, which involve two years of part-time study. Participants are professionals from various sectors, public and private, who want to accelerate or diversify their careers, with an average age of about 37. 

In total, AMS now has more than 26,000 alumni in more than 100 countries. While a whole generation of top managers in Belgium have been educated at the School since the 1970s and 1980s, international expansion has been remarkable since the start of the 1990s and many of our alumni have gone on to develop significant careers in their home countries and abroad, in many different sectors.

What do you think makes your portfolio of programmes stand out from others that are available in the country headquarters of your School and the surrounding region?

In the first place, AMS has a strong focus on demonstrating its positive impact on society and the world. 

AMS is one of three European Business Schools that are ranked as ‘transforming Schools’ in the Positive Impact Rating (PIR), announced recently at the World Economic Forum in Davos. PIR is a new ranking that goes beyond ordinary rankings to measure societal impact. Today’s young and experienced professionals not only want to get the most out of their careers in the traditional sense, they also want to make a difference in society. They are therefore counting on their Business School to set a good example. PIR assesses seven dimensions of impact: governance and culture, programmes, learning methods, student engagement, the institution as a role model, and public engagement. In other words: walking the talk. 

AMS also has a unique opportunity to tap into some international ecosystems present in Antwerp. For example, the port of Antwerp is Europe’s second largest, and is the centre of an extensive transportation and logistics hub. This offers students in our supply chain management programme, as well as those studying our maritime and air transport management programme, the perfect environment to learn and see how the sector evolves, technologically, and from a business perspective.

About which single new programme or initiative are you most excited, and why?

The ‘Global Leadership Skills’ (GLS) programme – an intensive one-year trajectory that is now integrated in all full-time master’s programmes. The idea behind this interdisciplinary programme was to develop an integrated learning journey that would put the values of the School – global, critical, and sustainable mindsets – at the centre of AMS’s full-time master’s programmes, and to engage all students in concrete activities that support these values. 

One example of a GLS activity is teams of students setting up their own action-learning project, which is basically a community project that contributes to one of the UN’s Sustainable Development Goals (SDGs). 

In these multidisciplinary and international project teams, the students not only acquire important leadership skills but also contribute to raising awareness of the SDGs both inside and outside the School. In this way, we ensure that AMS alumni fully embrace a global, critical and sustainable mindset. 

Can you provide an example of how AMS is using online learning and/or new technology to meet the needs of its students?

When AMS moved to a new campus in 2018, this opportunity was used to invest heavily in virtual learning facilities. These allow faculty and staff to apply online teaching and blended learning capabilities across all programmes, and has made the School quite resilient in these challenging Covid-19 times. 

AMS also invests in technology-enabled innovations to explore new frontiers of knowledge. Last year, for example, a NeuroTraining LabTM was installed at Antwerp Management School under the guidance of Neuroscience and Strategic Leadership Professor, Steven Poelmans. 

Neurotraining is a method for the development of leadership competencies, by observing leadership behaviours in a controlled high-tech setting and measuring the associated neurocognitive activity. Its purpose is to increase EQ, performance and health in professionals by giving task-based neurofeedback. Participants confront emotionally challenging business situations by interacting with one another and a specifically trained actor. Our feedback allows them to observe, and to improve, their responses and behaviour, because we can link their biometric and electroencephalography (EEG) activity to underlying leadership competencies. So far, many enthusiastic responses were received from participants and companies.

How does AMS engage with businesses, government and other public sector organisations in your region? 

Managers and business practitioners, often alumni, contribute to the School’s programmes in many ways: guest lectures, meetings with students, company visits, members of project juries and so on. All these activities fit into AMS’s strategy of positioning itself as a trusted partner for organisations in transformation. 

In addition, Antwerp Management School has always cultivated strong collaborative links with local, regional and national public authorities. We have an excellent relationship with the city of Antwerp, but also with non-profit organisations, such as hospital networks and cultural institutions. 

What does ‘responsible management’ mean to your School and how is this concept introduced to, and instilled into, your students?

For more than 10 years, one of the key elements of AMS’s mission statement has been ‘societal consciousness’. This broad concept combines principles of ethical behaviour, sustainability, personal engagement, social equity and the responsibility of companies and organisations in society as a whole. Introducing these concepts to our students clearly goes beyond teaching and reflection. 

Students are actively involved in community projects, for example, and are encouraged to integrate these issues in their reports and projects. They are even asked to challenge their peers, faculty, companies and the School itself on these matters. Antwerp Management School is also a signatory to the UN’s Principles of Responsible Management Education (PRME) and one of the founding institutions of its Benelux-France chapter. The PRME are a very useful instrument in making students understand what responsible management is, and they are actively used in their study programmes. We ask students to voluntarily become ambassadors of these principles, and many embrace this role enthusiastically. 

What plans does your School have for the next three years and what developments would you like to see?

Since the current health crisis, this question has become a lot more difficult to answer. Before Covid-19, Antwerp Management School was on a journey of steady growth through a careful balancing of our programme portfolio. We were, and we are, developing innovative approaches to become a truly responsible and sustainable Business School with personal attention for each student, and a focus on developing the best leaders, not ‘of’ the world but ‘for’ the world. 

The changing circumstances that we are now facing only confirm the importance of the choices we have made and strengthen our determination to continue to pursue these goals. Realising them will require additional resilience and creativity, but we are convinced that the innovative spirit of the School will enable and accelerate this transformation and eventually strengthen our market position.

Steven De Haes, PhD, is Dean of Antwerp Management School (AMS) and Professor of Digital Strategy and Governance at AMS and the University of Antwerp, Belgium. 

This article is taken from Business Impact’s fifth edition in print.

Moving beyond Covid-19: Adam Smith Business School, University of Glasgow, Scotland

How have Business Schools been working to move past the pandemic, both in the short and longer term? Kathleen Riach, Professor of Organisation Studies at Adam Smith Business School, offers her perspective

An initiative designed to help students at Adam Smith Business School, University of Glasgow transition to an online world of work has been rolled out to a wider audience of alumni and partners, says Professor of Organisation Studies, Kathleen Riach.

This is just one example of the School’s response to the challenges presented by Covid-19. In this interview, Riach also discusses the need – and opportunity – for the sector to learn lessons from the speed of response to the pandemic’s outbreak and outlines her belief that global and ‘inward’ strategies are not dichotomous ideas.

Business Impact’s fifth edition in print turned to the BGA network to canvas the collected thoughts of Business Schools based in India, Scotland, Puerto Rico, Poland, and the Netherlands to find out how they expect the pandemic to affect their outlook, strategy and offerings, both now and in the future. Given in June 2020, the below interview offers greater detail of Riach’s perspective on how the emerging situation and challenges had been approached at Adam Smith Business School to date.

The Covid-19 pandemic has, in many cases, led to a greatly increased uptake of online learning technology in business education. Although this has been a short-term necessity, does it present the sector with any opportunities in the longer term?

There is absolutely a need to think about this not as an erroneous year, but rather how we can build on some of the creative virtual teaching and learning practices that have sprung up all around our Business Schools.

Part of this is thinking about how we share what we are doing in lieu of the watercooler and corridor conversations we usually have with colleagues. It is also about ensuring that in the longer term we encourage the creation of ambidextrous learning assets that can enhance our students’ learning experiences in a number of settings, whether that is online, blended, or predominantly face to face.

I also think that it has made us more open to thinking about asynchronous and synchronous learning as not an either/or conundrum and that our curricula might want to be more flexible in this regard, which is a good thing given that more and more of our students are now balancing multiple roles as workers and carers as well as learners.

At the same time, I think there has been a renewed appreciation of what being physically present provides within an educational setting and that there is a qualitative aspect that is very difficult to replicate through other media. Moving forward, it provides us with an opportunity to think about how we use the valuable face-to-face time we have with learners to support and create a transformative learning experience.

Going beyond the pandemic’s immediate impact, have the year’s developments influenced your School’s strategy with regards to the use of online technology?

It’s really important not to underestimate the amount of upskilling and sheer number of hours of labour that has been put into this by faculty and professional staff, and that this effort is going to continue as we seek to create sustainable teaching and learning practices over the coming years. We need to consider this not simply as a matter of online technology, but also a matter of wellbeing and ensure we are promoting practical ways that all Business School staff do not carry the health hangovers of this period of intensive work into the future.

However, amid the exhaustion there has also been some excitement to see just how quickly at Glasgow – an institution that is more than 550 years old – we can change and adapt, which can sometimes be a challenge in any large organisation.

I also think it’s important that now the initial ‘rush’ of pivoting online has occurred, we have the opportunity to think a bit more strategically about not just online technology, but also how we can learn lessons from what was a very rapid response to a crisis. Strategically speaking, how might we be able to learn lessons surrounding quickly enabling and mobilising in ways that help us proactively address broader challenges in the business world and beyond?

The global financial crisis of 2008 has been linked to an increase in applications to Business Schools, as people decided the time was right to reassess their career goals and pursue personal and professional development. Do you think the Covid-19 pandemic could have a similar impact?

Any seismic global event is undoubtedly – and hopefully – going to make people reflect on what they do and why, and I think we will see an increased interest in people taking this time to recalibrate career goals. 

What changes do you anticipate to the number and profile of those applying to programmes at your Business School over the coming three years? Do you envisage greater interest in any individual programme(s) on offer?

Apart from having to navigate the logistical challenges that may face our international students, what we see is that students are very aware of how we are proactively responding to and engaging with current events, from sustainability to global inequality.

Business Schools are often encouraged to play a greater role in their local and regional communities. Has Covid-19 inspired any new events, activities or initiatives with this in mind?

Across the School we have seen our staff leverage their existing research expertise to provide thought leadership and new research projects that speak directly to some of the economic, work-related and social issues that circulate around Covid-19.

We have also decided to offer our DigiGallus initiative – an online programme developed to help students transition to an online world of work during lockdown – to alumni and key partners with the Business School. The traction we got from students in the School with DigiGallus has also provided the opportunity to develop an online mentoring scheme between our students and members of the local community who are shielding. We are hoping that this not only provides a service to local residents to navigate online living, but also gives students the opportunity to develop skills in leadership and intergenerational learning during the Summer break when many of their internships and workplaces are suspended or remain closed.

Leaving aside Covid-19, which single new programme, course, or initiative are you most excited about and why?

We just launched our MSc Financial Technology programme which is an interfaculty postgraduate degree with computing science, and law. Students from a variety of disciplines learn practical and conceptual skills, then have the opportunity for either a six-week industry placement or a startup pathway in an incubator developing an investment plan. It’s exciting to see the potential.

But beyond this, what we have seen in Covid-19 is a renewed thinking about how all our course provision is going to respond to the seismic changes we see in the world,  and teaching staff are taking this opportunity to think about how we make sure that the skills we develop and way we teach is relevant to the world we are now in.

This might sound a rather obvious point, but as academics we are also all voracious learners, and listening to the different types of conversations with colleagues about exploring and developing provision in our courses that will support and equip our students to face their future worlds of work is pretty invigorating.

Do you think Business Schools will need to focus more inwardly (and therefore less ‘globally’) than they have been in their teaching in order to address industry needs post-Covid-19? If so, could this have an impact on your School’s international exchange and partnership options?

There are certainly practical challenges and possibly uncomfortable conversations that have to take place surrounding what it means to be a global Business School. Covid-19 has perhaps accelerated and brought to the fore a lot of the concerns many already had about the ways and means we think about being international and paying attention to all of our key stakeholders. 

However, I don’t think global and inward strategies are dichotomous ideas. Rather, it is about thinking what our students and ourselves achieve from initiatives such as international exchanges and partnerships in their current form, and thinking creatively about how we can maintain and strengthen these aspects in a variety of ways, as well as considering how these competencies and benefits can be garnered through a more intimate engagement with, and contribution to, local economies.

For example, at a university level, our institution is currently thinking about civic engagement as a strategic priority and partnering with local and national government on very practical initiatives. One of the things that struck me when I came to University of Glasgow was that it certainly is ‘home to the world’ in many ways and that students who come here very quickly adopt the city. So, I think it’s more a case of developing these relationships further, rather than an ‘inward’ turn.

Do you anticipate Covid-19, and related issues, influencing course offerings within the programmes on offer from your School?

In many ways, Covid-19 has only further legitimised the direction we were already moving in terms of our provision. We have recently become advanced signatories of PRME and with COP26 being hosted in Glasgow, we already had the momentum of thinking about a different ecology of business education. At the same time, as a research-led School, provision is a ground-up process and courses are led by the expertise of faculty. I think it’s very important that we don’t simply begin introducing reactionary courses that speak directly to a theme per se, but rather think about what capabilities and skills students will need as a result of these global changes and how we can best foster these in our curricula.

There is an argument that the economic challenges that Covid-19 will bring represent a huge and much-needed opportunity for Business Schools to reinvent their value proposition for the better. What would you most like to see change in the business education industry?

We must acknowledge that this has been – and will continue to be – a devastating event for the world that has disproportionately affected certain parts of the population. But using it as a productive moment to think how we can do something is vital.

Business Schools collectively are a powerful force and thinking not only about our multiple accountabilities but also our potential to be incubators for change is so important, especially as we are at the beginning of the United Nations’ ‘Decade of Action’. In my role, one of the aspects we are going to focus on is how we ensure stewardship is central to the curriculum. If we really want to support our students becoming change agents in their future workplaces and the economy more broadly, then we need to ensure they don’t feel they are passive or mute agents in the current systems and ways of thinking. 

Kathleen Riach is Professor of Organisation Studies at Adam Smith Business School, University of Glasgow, Scotland, having previously held faculty and visiting positions in Australia, Sweden and Germany. She is the School’s inaugural lead of Responsible and Sustainable Management, with her own research focusing on organisational age and gender inequality.

Moving beyond Covid-19: Inter Metro, Puerto Rico

Inter Metro’s Antonio Fernós Sagebién looks at how the Puerto Rican institution’s offerings and plans for the immediate future have been affected by the pandemic

How will Covid-19 affect Business Schools’ outlook, strategy and offerings, both now and in the future? Business Impact’s fifth edition in print turned to the BGA network to canvas the collected thoughts of Business Schools based in India, Scotland, Puerto Rico, Poland, and the Netherlands to find out.

In this third part of our serialisation online, Antonio Fernós Sagebién – Associate Professor at the Inter-American University of Puerto Rico, Metropolitan Campus (Inter Metro) – shares his views on the awaited ‘new normal’, changes to programme structures, and financial challenges for part-time students that work full time. Please note that this interview was given in May/June 2020.

The Covid-19 pandemic has, in many cases, led to a greatly increased uptake of online learning technology in business education. Although this has been a short-term necessity, does it present the sector with any opportunities in the longer term?

Yes, my university has a long-standing [history] of 100% online programmes (mostly courses that are 75% asynchronous) but now we have had to move [programmes with] 100% presence to hybrid (courses that are 100% online but that are at least 25% synchronous) courses.

As such, 100% of our faculty is now certified by [edtech company] Blackboard and, in our 100% online courses offer, existing courses are being refreshed with new material and modules and new courses are being created.

Going beyond the pandemic’s immediate impact, have the year’s developments influenced your School’s strategy with regards to the use of online technology?

Yes, faculty and students are now required to use online library resources (for both databases and periodicals/journals).

What will be the core challenges for the business education sector in recruiting new students (at both undergraduate and postgraduate level) over the coming three years?  

Our students and my institution take pride in our very low teacher-to-student ratio, along with having personalised class scheduling processes. We now will have less degrees of freedom on our courses scheduling offer.

As most of our MBA students are employed full time, if any specific industry or sector gets affected or labour force is displaced, these students will have no source of funding.

Leaving aside Covid-19, which single new programme, course, or initiative are you most excited about and why? 

New concentration in business analysis and a new master’s degree (non-MBA) specialised in banking administration.

Do you think Business Schools will need to focus more inwardly (and therefore less ‘globally’) than they have been in their teaching in order to address industry needs post-Covid-19? If so, could this have an impact on your School’s international exchange and partnership options?

Yes, indeed. As part of the US, our borders/immigration policies are the same as those of the US. It is always a challenge to get approval on visas for international students in Puerto Rico.

Do you anticipate Covid-19, and related issues, influencing course offerings within the programmes on offer from your School? (E.g. new modules, or new approaches within existing modules)

Yes, financial hardship from new and existing students will force us to create new delivery channels that are not yet validated. Exploring is a part of innovation and students, faculty and administrators are looking for a return to a ‘new normal’ that we have yet to know. Quite possibly, MBA courses will be [start to be] offered in a bimonthly cycle modules.

However, our position is that until we meet this ‘new normal’, we make no sudden moves.

Moving beyond Covid-19: Rotterdam School of Management (RSM)

RSM Dean, Ansgar Richter, on how Covid-19 has accelerated the School’s plans to make technology more prominent in its thinking and why Business Schools must avoid turning inwards

How will Covid-19 affect Business Schools’ outlook, strategy and offerings, both now and in the future? Business Impact’s fifth edition in print turned to the BGA network to canvas the collected thoughts of Business Schools based in India, Scotland, Puerto Rico, Poland, and the Netherlands to find out.

In this second part of our serialisation online, Ansgar Richter – Dean of Rotterdam School of Management, Erasmus University (RSM) – discusses how the School’s online strategy has evolved, how the crisis has given increased importance its sense of citizenship, and the dangers of ‘turning inwards’.

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The Covid-19 pandemic has, in many cases, led to a greatly increased uptake of online learning technology in business education. Although this has been a short-term necessity, does it present the sector with any opportunities in the longer term?

Most certainly. We have learned a lot over the past months. The turnaround has been quick and effective, and teachers overall are positive. In a post-Covid-19 area, RSM will indeed move to a blended learning approach, and also fully online programmes – but only in those areas where we have unique strengths over what others offer.

Going beyond the pandemic’s immediate impact, have the year’s developments influenced your School’s strategy with regards to the use of online technology?

In the sense that the evolution has been quicker than expected, yes – but the developments were taking place already. For example, we had already established a learning innovation team a number of years ago, and Erasmus University – of which RSM is an integral part – set up an education lab (which includes a television-grade studio). These investments are now paying off, and we plan to accelerate them going forwards. Technology will feature much more strongly in our strategy.

The global financial crisis of 2008 has been linked to an increase in applications to Business School, as people decided the time was right to reassess their career goals and pursue personal and professional development. Do you think the Covid-19 pandemic could have a similar impact?

We definitely saw an increase in applications for our pre-experience programmes for the current academic year, in particular for our MSc programmes. For the post-experience programmes, it is too soon to tell – they will only start next January, but we have no indications of declining demand so far; on the contrary!

I think there are a number of things at play here – students’ desire to reassess their career goals being one of them.

What changes do you anticipate to the number and profile of those applying to programmes at your Business School over the coming three years? Do you envisage greater interest in any individual programme(s) on offer?

One of our flagship programmes is the MSc in global business and sustainability. This programme has already been hugely successful, and we are now seeing demand for this programme growing further. Our MSc in business analytics is also set for further growth.

What will be the core challenges for the business education sector in recruiting new students (at both undergraduate and postgraduate level) over the coming three years?

There is no doubt that international student recruitment has become much more competitive in recent years, at least until the onset of the Covid-19 pandemic. One challenge that all of us in the sector are facing is how to navigate the rapidly changing political landscape – factors such as visa and right-to-work policies come into play here, but also the rise of authoritarian or nationalistic governments in several countries that show no respect for the values that academic institutions around the world stand for: open exchange, freedom of thought and freedom of expression, equality, and the dignity of every human being regardless of factors such as colour, gender, creed or sexual orientation. I believe students will choose their place of study on the basis of these factors, too.

Another challenge that a lot of Business Schools will have to grapple with relates to pricing. In many universities in the UK, the US and Australia, Business Schools are often the cash cows of the universities, whose income is used to cross-subsidise other programmes. Effectively, these institutions have made the study of business administration too expensive, raising concerns about whether Business Schools contribute to inequality. I believe there needs to be a recalibration.

Business Schools are often encouraged to play a greater role in their local and regional communities. Has Covid-19 inspired any new events, activities or initiatives with this in mind?

We offer free webinars on a regular basis which are very well attended. During the crisis, we have also undergone a Business School Impact System (BSIS) assessment exercise, which has demonstrated the impact that RSM has had and continues to have in our region, the Rotterdam and greater Randstad area. This initiative was in the making before the pandemic, but the crisis has raised the importance of our citizenship in this area.

Leaving aside Covid-19, which single new programme, course, or initiative are you most excited about and why?

In the undergraduate programmes, we are rolling out an initiative called ‘Boost the Bachelor’, which will vastly increase flexibility, provide students with greater choice, and transform the student experience. We are also developing new interdisciplinary programmes with other schools within Erasmus University – for example with our medical school (Erasmus Medical Centre) – and with other institutions, such as the Technical University of Delft.

Do you think Business Schools will need to focus more inwardly (and therefore less ‘globally’) than they have been in their teaching in order to address industry needs post-Covid-19? If so, could this have an impact on your School’s international exchange and partnership options?

‘Turning inwards’ is a danger that we absolutely need to avoid. Some partner institutions are unable to accept international exchange students at this particular time, so the value of having a large network of partner schools to choose from becomes even more apparent. What has become more problematic are highly rigid programme structures, where you rely on one particular partner, or where a residency can only take place within a narrowly defined time window. So, you need greater flexibility, but not to turn away from the idea of international exchange.

Do you anticipate Covid-19, and related issues, influencing course offerings within the programmes on offer from your School?

Yes, we will have a more blended approach. Whether content will change remains to be seen – we have adopted our teaching in line with our mission to be a force for positive change in the world and this is a broad response to current global issues in any case.

There is already an argument that the economic challenges that Covid-19 will bring represent a huge and much-needed opportunity for Business Schools to reinvent their value proposition for the better. What would you most like to see change in the business education industry?

A large proportion of the jobs that will be done in 2030 haven’t been invented yet. Similarly, the meaning of ‘management’ will be totally different in the future, from what it is today. Tomorrow’s managers will need to be incredibly comfortable with constant change. We will need to prepare them for that. The Covid-19 crisis is providing much-needed focus on what’s really important in business education. We educate our students not only for the purpose of making lots of money, but also to enable them to be a force for positive change in society at large.

Ansgar Richter is Dean of Rotterdam School of Management, Erasmus University (RSM). Before joining RSM, he served as Dean of Surrey Business School in the UK.

Portions of this interview feature in ‘Moving management education past Covid-19’ – the cover story in the fifth edition of Business Impact’s print magazine.

Moving beyond Covid-19: Collegium Humanum

How has the management education landscape been affected by Covid-19, and how are Business Schools working to move past the pandemic, both in the short and longer term? Insights from Collegium Humanum-Warsaw Management University, Poland

In spite of the shattering human cost and the innumerable challenges presented by Covid-19, the management education sector has made positive moves over the past six months which promise not only to facilitate management education’s recovery from the pandemic, but also to aid its progression in the face of evolving technologies and student demands in the third decade of the 21st century.

Business Impact’s fifth edition in print turned to the BGA network to canvas the collected thoughts of Business Schools based in India, Scotland, Puerto Rico, Poland, and the Netherlands to find out how they expect the pandemic to affect their outlook, strategy and offerings, both now and in the future. Here, we look in more detail at the thoughts of Paweł Czarnecki, Provost at Collegium Humanum-Warsaw Management University in Poland.

The Covid-19 pandemic has, in many cases, led to a greatly increased uptake of online learning technology in business education. Although this has been a short-term necessity, does it present the sector with any opportunities in the longer term?

When it comes to the strategy of educational activities in the area of business here at Collegium Humanum, we never planned online education because our education philosophy rests largely on the values associated with the creation of networking opportunities and personal relationships among students. In the long run, this translates into their further professional success.

The pandemic situation has, however, forced us to move to the online education sector. From research and observations among our students, we have noticed considerable interest in this form of education and an increased commitment to acquiring knowledge. I am therefore convinced that online education will in no time significantly support traditional forms of education. Yet, one must still admit that online education cannot and will never replace direct contact and meetings with people.

Going beyond the pandemic’s immediate impact, have the year’s developments influenced your School’s strategy with regards to the use of online technology?

We do not know what the situation will be in the coming months. I do hope that the pandemic will be only a memory. We have, however, drawn positive conclusions from this difficult experience, and yes, we will support traditional education with online education technologies. We will also expand our virtual university systems.

The global financial crisis of 2008 has been linked to an increase in applications to Business School, as people decided the time was right to reassess their career goals and pursue personal and professional development. Do you think the Covid-19 pandemic could have a similar impact?

During the Covid-19 pandemic, we have recorded increased recruitment levels for MBA, DBA and LLM studies. Perhaps this was due to the lockdown [restrictions] necessitated by the sanitary regime which left our candidates with more time to spare for education. This trend still continues.

What changes do you anticipate to the number and profile of those applying to programmes at your Business School over the coming three years? Do you envisage greater interest in any individual programme(s) on offer?

We strive to adapt our educational offer to the individual needs of various candidates for business studies. Individual organisation of studies, tutoring as well as mentoring activities are all standard services available to students at our university. We assume that, over the next three years, the number of students on MBA and DBA courses will increase.

What will be the core challenges for the business education sector in recruiting new students (at both undergraduate and postgraduate level) over the coming three years?

The main challenge will be to create an educational offer that will meet the current and potential needs of the labour market. Hence, our study programmes are formed in constant consultation with our social and economic environment as well as its stakeholders. We work to the understanding that our study programmes should educate and equip our graduates with practical preparation for professional roles. The challenge is therefore to provide practical education that is implemented by a truly experienced cohort of practitioners and experts.

Business Schools are often encouraged to play a greater role in their local and regional communities. Has Covid-19 inspired any new events, activities or initiatives with this in mind?

During the pandemic, our university implemented a legal aid project and developed a textbook related to the changes in legal regulations in view of the enforced sanitary regime and other restrictions as well as changes brought upon us by the broader epidemic regulations.

We published this on our social media and on our website. A professor of our university has also been giving daily advice, in Polish and English, on matters related to Covid-19 and the pandemic with the largest television broadcaster in Poland (TVP).

Leaving aside Covid-19, which single new programme, course, or initiative are you most excited about and why?

We have launched a completely online MBA programme, which proved, and is still, very popular.

Do you think Business Schools will need to focus more inwardly (and therefore less ‘globally’) than they have been in their teaching in order to address industry needs post-Covid-19? If so, could this have an impact on your School’s international exchange and partnership options?

As long as there is an epidemic threat and related sanitary regime in place, there will be inevitable restrictions related to the mobility of students and the teaching staff.

In the long run, however, one cannot run successful business education programmes without exchanging experiences or involving external partnerships. Partners not only bring additional educational quality to the study programmes, but they also influence the prestige of the studies.

Do you anticipate Covid-19, and related issues, influencing course offerings within the programmes on offer from your School?

It seems viable that study programmes might have to be integrated with courses that will deal with various competencies that relate specifically to crisis management, especially when it comes to health emergency situations. We will integrate such modules with programmes of all types of studies.

There is already an argument that the economic challenges that Covid-19 will bring represent a huge and much-needed opportunity for Business Schools to reinvent their value proposition for the better. What would you most like to see change in the business education industry?

In the business education industry, it is particularly crucial to educate in the field of practical functioning of businesses according to the latest knowledge and market trends. This requires constant tracking of the market trends and consulting the study programmes with different business practitioners so that to adapt them to the current needs.

Paweł Czarnecki is Provost at Collegium Humanum-Warsaw Management University, Poland. A Professor of Social Sciences, he is also Member of the Marketing Committee at the Polish Olympic Committee, Professor at the Technical University of Košice (Faculty of Aviation) in Slovakia, and Member of the Supervisory Boards in Wroclaw Technology Park and Business Solutions in Warsaw.

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