
How storytelling can revitalise business schools and business
It’s high time for business schools to embrace the transformative power of storytelling as a core component of their mission, says Jyoti Guptara
Case studies developed by the Case Development Centre (CDC) at Rotterdam School of Management (RSM) were among the most used cases in 2022, according to new figures from one of the world’s largest and most diverse repositories of management cases, articles and book chapters.
Two RSM cases were among the 10 most popular free cases at the Case Centre, while a further case made the top 15 in its entrepreneurship category. Sustainability and social impact are a recurrent theme in all three of the cases recognised – a fact that highlights RSM’s commitment to these issues, according to the school.
Director of the CDC at RSM Bas Koene also pointed to the value its cases bring to the industry. “Being at the top of this ranking proves yet again that RSM cases are appreciated and well used by teachers and lecturers around the world,” he said.
One of the two free cases listed is entitled Interface: creating a climate fit for life through carpet tiles. Steve Kennedy, associate professor in RSM’s Department of Business-Society Management and the case’s co-author, expressed his belief that it “enables students to dive into corporate strategy for net positive climate action.” With reference to all three cases, Kennedy added: “Climate change strategy is itself highly detailed and requires close attention which these cases help to provide.”
The other free case is entitled Flying parts: best practices in organisational innovation following implementation of new technologies. It aims to show how technological innovation can impact job quality and underlines the need for supporting organisational innovation.
RSM’s collection of free business cases is available through the Case Centre’s platform. It includes cases about the UN’s Sustainable Development Goals (SDGs) and the adoption of innovative business models. Managing editor at RSM’s CDC Tao Yue said: “We carefully select our free cases to make them open access and they all deal with topics about sustainability or social impact.”
This article originally appeared in the print edition (Issue 2 2023) of Business Impact, magazine of the Business Graduates Association (BGA).
It’s high time for business schools to embrace the transformative power of storytelling as a core component of their mission, says Jyoti Guptara
Geneva Business School’s fine art MBA aims to meet the industry’s need for people with real business management expertise. Ellen Buchan reports
A new joint master’s aims to zero in on the challenges that dominate the agendas of today’s international hospitality leaders. Ashok Som and Francine Cuagnier outline the programme and partnership between ESSEC Business School and Glion Institute of Higher Education
The artificial intelligence (AI) genie is firmly out of the bottle and it’s the duty of educators to instigate a behavioural change in students to ensure the understand its capabilities and can use it responsibly in both their education and future careers. Professor Uma Gunasilan, associate dean of research at Hult International Business School, and career development advisor Nikhil Soi explain further
For questions about editorial opportunities, please contact: