‘A new type of millennial decision maker is in the ascendancy and they want you to be different.’ Discover the four types of likability and determine which can best help your brand achieve its goals
Personal branding can humanise a corporate brand and become a leader’s ‘secret weapon’ for growing and inspiring at scale. But, customers feel an aversion to ‘phoniness’ and one leader and their brand can be quickly discarded, warns Stefano Faustini
‘The customer is always king’ goes the old business adage, but is that fair on those who strive to meet the needs both of customers and society as a whole?
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