Whether you are in sales or management, you need to influence at all levels to succeed, say authors Jeremy Cassell and Tom Bird. Discover the attributes of those who influence effectively and three foundational elements that you can develop
From selling success to truth, transparency and trust, Rob Wozny offers guidance on the power of effective storytelling
Purpose-driven companies might be putting themselves at risk if they opt for meaning in their branding, says intellectual property expert and author of Brand Tuned, Shireen Smith
‘A new type of millennial decision maker is in the ascendancy and they want you to be different.’ Discover the four types of likability and determine which can best help your brand achieve its goals
Personal branding can humanise a corporate brand and become a leader’s ‘secret weapon’ for growing and inspiring at scale. But, customers feel an aversion to ‘phoniness’ and one leader and their brand can be quickly discarded, warns Stefano Faustini
‘The customer is always king’ goes the old business adage, but is that fair on those who strive to meet the needs both of customers and society as a whole?
Perrine Farque Wiley Discover how to build, nurture and retain talent in a hybrid environment with an eye-opening look into what distinguishes world-class teams from
John Adair Kogan Page Fast, effective ways to become a leader people want to follow Boost your confidence levels and be inspired on your journey
Bloomsbury Business How to keep your head and land your ideal job Preparing for the interview process, maintain focus, handle difficult questions and maximise your
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