Young firms from emerging markets usually face reputational challenges associated with their lack of experience, underdeveloped network, and ‘competitive newness’.
These firms usually adopt different mechanisms in order to develop a corporate reputation that reduces the uncertainty of stakeholders while easing the concern of new businesses, gaining experience along the way. Camouflaging their newness condition, borrowing reputation from legitimate external players, building reputation by endowment, and signalling for character and capability are some of the strategies that young firms from emerging markets use to build a positive reputation.
Professor of Management
Universidad EAFIT
She was the Vice-President of Administration at the Academy of International Business (AIB) (2015-2018) and the current regional chapter chair for Latin America and the Caribbean (AIB-LAT) (2018-2021). She is Area Editor of the Cross-Cultural and Strategic Management (CCSM) Journal; Associate Editor of Transnational Corporations; and Editor-in-Chief of the business journal AD-minister.
Dr. Gonzalez-Perez has published 15 books, over 50 academic peer-reviewed papers and several book chapters in the areas of internationalization, sustainability, corporate social responsibility, and international migration.
Assistant Professor
Universidad de Antioquia
His research and teaching interests include the impact of globalization in emerging economies, international expansion and performance of multinational enterprises from emerging economies, the interlinks between internationalization and corporate reputation, and the institutional based-view of strategy.
He has authored 10+ journal articles and presented his research in 20+ international academic conferences.
BGA is proud to support faculty of member institutions who have the desire to promote impactful research to an international audience. The BGA research platform allows faculty members to host webinars around a research piece they have published, which are directly targeted towards academics as well as relevant business professionals. Alongside this, the published research becomes readily available on the BGA website, allowing anyone with an interest in the subject area to download the piece.
About the Research Webinar The University of Bradford School of Management, a UN PRME Signatory since 2010, is very proud to have maintained its commitment
About the research As a result of mandatory social distance policies enacted in Mexico in response to Covid-19, this investigation examines the behaviour of students
About the Research Webinar In this webinar, Dr. Dongyu Guo presents on their research titled ‘Regulatory risk, vertical integration, and upstream investment’. This webinar links
For questions about your complimentary marketing support and PR services as part of the BGA membership, please contact:
