BGA Capacity Building Workshop: Re-Examining the Business School Identity

Capacity Building Workshop | Visakhapatnam: Re-Examining the Business School Identity

WORKSHOP OVERVIEW

Friday 8 March 2024 | 9:30 - 17:00 | Radisson Blu Resort, Visakhapatnam

Who can attend:

DEANS & ASSOCIATE DEANS

BUSINESS SCHOOL MANAGERS & PROGRAMME DIRECTORS

PROFESSORS & LECTURERS

BUSINESS SCHOOL FACULTY (STAFF ONLY)

If you were to frame your business school’s brand identity, what exactly would it be? Would aspects such as work culture, mission and objectives, and the brand values align with each other? or are they mismatched and not properly outlined? A surprising number of business schools have paid too little attention to developing a brand identity that communicates who they are and why stakeholders should work with them. In most cases, a brand identity has been associated with a logo and a strapline, which are only small elements that form the overall brand identity.

In this capacity building workshop, BGA will be bringing business schools together to discuss and enhance their brand identities, exploring strategies for how these can be employed to improve the value proposition and communication to students, their families and employers. Attendees can expect to work closely in groups with other business schools based in India to learn and collaborate with each other.

Schools can expect to learn how to:

Understand the true meaning of a brand identity
Identify the value proposition and positioning of the business school
Assess and enhance their brand identity
Structure and communicate the values that form their brand

Workshop programme

10:00 — 10:30

Registration and refreshments

10:30 — 11:00

Session 1: Introduction to AMBA & BGA and an Overview of the Management Education Industry

Andrew Main Wilson, CEO, AMBA & BGA

11:00 — 13:00

Session 2: Building a Powerful Business School Brand

Aditya Singh, Dean, Athena School of Management

13:00 — 14:00

Lunch

14:00 — 15:00

Session 3: Leveraging the BGA Accreditation Process to Enhance the Business School’s Brand

Victor Hedenberg, Membership Director, AMBA & BGA

15:00 — 16:00

Session 4: IIM Visakhapatnam’s Brand Building Journey

Vishal Singh Patyal and Professor Anuradha

16:00 — 16:30

Refreshments and networking

Meet the speakers

Aditya Singh

Dean
Athena School of Management

Aditya Singh is Dean of Athena School of Management in Mumbai, India where he also teaches leadership and differential thinking. He has nearly two decades of experience across the corporate sector, consulting, entrepreneurship, and academia.

Aditya is a Fellow of the Royal Society of Arts (FRSA) in London, a Fellow of the Royal Asiatic Society of Great Britain and Ireland (FRAS) in London, a Member of Chatham House, The Royal Institute of International Affairs in London, and a Member of the OECD Forum Network in Paris. He is also an active Rotarian.

Aditya sits on the Advisory Board of several start-ups, accelerators, and non-profits across the world with a special interest in firms focussing on the UN’s Sustainable Development Goals, circular economy, sustainability, and innovation.

He is a graduate of the Wharton School’s Accelerated Development Program (ADP) and holds an MBA from the S.P. Jain Institute of Management and Research in Mumbai.

Andrew Main Wilson

CEO
AMBA & BGA

Andrew is Chief Executive of AMBA & BGA. AMBA accredits 291 Business Schools in 75 countries and provides membership to 60,000 MBA students and graduates in 150 countries.

Andrew was Chairman of United Nations PRME (Principles for Responsible Management Education) for three years, from 2016 to 2018. He commenced his career with Thomson Holidays (now TUI), then the world’s largest travel tour operator.

He became Marketing and Commercial Director of Thomas Cook and then Sales and Marketing Director of Citibank Diners Club. He subsequently joined the Institute of Directors (IoD) as Chief Operating Officer.

He has interviewed more than 100 of the world’s most influential leaders in the fields of business, politics, sport, and entertainment, including Bill Gates, Baroness Thatcher, HRH The Duke of Edinburgh, Archbishop Desmond Tutu, Jack Welch, Sir Richard Branson, and Sir David Attenborough. Andrew has also visited 178 of the world’s 200 countries, on a global journey to become the first person to visit all 200 countries and tell the story, in images and words, of the most inspiring travel experiences on Earth.

MV Anuradha

Associate Professor

Organizational Behaviour & Human Resource Management

IIM Visakhapatnam

Dr. Anuradha has obtained her PhD from XLRI, Jamshedpur. She completed her Master’s degree in Psychology from University of Delhi. Before enrolling for the PhD program, she worked as a counsellor and psychology teacher at a reputed school and has also headed a USAID funded project for education of slum children in Delhi. Dr Anuradha was previously employed with Great Lakes Institute of Management, Chennai as Assistant Professor in the OB-HRM area. She has taught courses on Organizational Structure, Design & Change, Groups in Organizations, Individual Behaviour within Organizations, Introduction to Empirical Research and Stress Management to MBA and Executive students. She has published research in various academic journals. She also regularly writes articles on relevant behavioural topics in the popular press. Dr. Anuradha is an active trainer and has provided training to officers in organizations like Indian Oil Corporation; Eisai Pharmaceuticals Pvt Ltd.; National Academy of Customs, Indirect Taxes and Narcotics; Madras Chambers of Commerce and Industry; Income Tax Department (Vizag); CBSE and TEQIP. Currently she is the Chairperson of the Executive Education Programs at IIM Visakhapatnam.

Victor Hedenberg

Membership Director
AMBA & BGA

Victor is the membership director at AMBA & BGA, responsible for the growth of the business school and student & graduate networks, as well as the services and benefits business school receive upon joining. Having joined AMBA & BGA in 2016, Victor has been involved in numerous successful projects including the AMBA Development Network (ADN), the launch of the Business Graduates Association and its membership and accreditation offering, and the enhancement of the student and graduate membership services offered to AMBA & BGA’s 65,000+ members. He has a strong passion for entrepreneurial management education that emphasises out-of-the-box thinking and responsible management principles.

Victor is a Swedish national educated at Hillsdale College in the US. He holds a degree in economics and business administration. 

Vishal Singh Patyal

Associate Professor
IIM Visakhapatnam

Dr. Vishal Singh Patyal serves as an Associate Professor within the Decision Sciences Area at the Indian Institute of Management Visakhapatnam (IIMV), where he also oversees Accreditation and Ranking. Dr. Patyal earned his Ph.D. in Operations Management from the prestigious Indian Institute of Management Mumbai (formerly NITIE Mumbai). With over ten years of professional experience, he brings a rich background to his role.

Before joining IIMV, Dr. Patyal contributed his expertise to esteemed institutions such as the NTPC School of Business in Noida (Mentored by IIMA) and NICMAR, University Pune. His instructional portfolio encompasses postgraduate-level courses, including Quantitative Techniques, Managerial Statistics, Quality Management, Operations Management, and Supply Chain Management.

Dr. Patyal is a dedicated researcher focusing on Operations and Supply Chain, Sustainable Transportation, Multi-Criteria Decision Making, and Statistical Modeling. His scholarly contributions have found a home in reputable international journals and conferences. Notably, he received the “Highly Commended Paper” recognition from the Emerald Literati Network in the UK for a research paper published in the Journal of Advances in Management Research.

Actively engaged in executive training programs, Dr. Patyal has served as a Program Director and Resource Person for corporate and academic training initiatives. His commitment to research excellence is underscored by the “Research Excellence Award” bestowed upon him by NICMAR, Pune, India, acknowledging his outstanding contributions to research activities. Dr. Patyal’s multifaceted career reflects a profound dedication to academia, research, and the advancement of knowledge in Management education.

Venue

Radisson Blu Resort, Visakhapatnam

This BGA Capacity Building workshop will be taking place at a popular venue for conferences and visitors can enjoy facing out to the magical Bay of Bengal.

Rushikonda Beach Road
Visakhapatnam
530045
India

The Radisson Blu Resort in Vishakhapatnam is conveniently positioned just 21 kilometers from the airport, with an estimated travel time of approximately 45 minutes. The resort is also conveniently situated 13.5 kilometers from the train station, reachable in around 30 minutes by car or taxi.