Being able to effectively measure an institution’s impact on a range of stakeholders helps to inform them of their strengths and weaknesses. It also ensures that a Business School is achieving its mission, alongside building trust among stakeholders.
Moreover, the CIM informs stakeholders of the steps the institution is taking to continually improve, using quantitative metrics. By maintaining a high level of transparency, accountability, and commitment to higher principles, an institution can confidently and accurately evidence its status and level of quality.