BGA Book Club: Storytelling for Business

Storytelling for Business

Rob Wozny

Practical Inspiration Publishing

From multinational corporations to tiny startups, every business has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.

Storytelling for Business aims to demonstrate why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how you can tell your story well.

BGA members can enjoy 20% off an entire order from Practical Inspiration Publishing. Click here and use the following discount code at checkout: BGA20

The business of storytelling – read an edited excerpt from Storytelling for Business on Business Impact.

Other books you may be interested in...

Front cover of the book, Brand Tuned, The new rules of branding, strategy and intellectual property by Shireen Smith.

Brand Tuned

Shireen Smith Practical Inspiration Publishing ‘The new rules of branding, strategy and intellectual property’ A strong, authentic brand is what makes your business stand out

Read More »
The front cover of The Future Leader. This is a white multi-coloured book with a lighthouse design called 'The future leader; 9 skills and mindsets to success in the next decade '— Jacob Morgan.

The Future Leader

Jacob Morgan Wiley How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now?  The Future Leader

Read More »
Mastering Decline in the BGA Book Club

Mastering Decline

Alain Liebaert LID Publishing How can a company survive and remain profitable in a declining market? Mastering Decline offers practical and hard-won advice for managers

Read More »
Translate »