BGA Book Club: Storytelling for Business

Storytelling for Business

Rob Wozny

Practical Inspiration Publishing

From multinational corporations to tiny startups, every business has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.

Storytelling for Business aims to demonstrate why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how you can tell your story well.

BGA members can enjoy 20% off an entire order from Practical Inspiration Publishing. Click here and use the following discount code at checkout: BGA20

The business of storytelling – read an edited excerpt from Storytelling for Business on Business Impact.

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