Capacity Building Workshop | Manchester: Leveraging the latest simulations and technologies to teach soft skills

Drone view of Media city Salford quays at night, Manchester
Drone view of Media city Salford quays at night, Manchester
Friday 12 April 2024 | 9:30 – 17:00 | Alliance Manchester Business School, United Kingdom

Who can attend:





With the advancement of highly sophisticated VR headsets and simulations, an endless number of opportunities now exist in teaching some of the world’s most desired soft skills. From negotiation tactics to analysing one’s own body language and facial expressions, new technologies are allowing students to fully comprehend and dissect where they fall short in their soft skills.

This workshop will invite business school leaders and professionals to take part in discovering some of the potential uses, advantages, and disadvantages to using a variety of existing and upcoming platforms. More importantly, the workshop will encourage discussion on how platforms can be seamlessly implemented into the programme curriculum to enhance the student learning experience.

People wearing virtual reality VR goggles during a conference. Group of people sitting in rows with metaverse VR glasses.
Group of people applauding

You will learn how to:

    • Existing and upcoming VR and simulation platforms that have the potential to revolutionise soft skills teaching
    • Use cases of VR and simulation platforms in soft skills teaching and the resulting challenges, successes, and failures as experienced by business schools
    • How to seamlessly integrate VR and simulation platforms into the programme curriculum
    • Assessment methods of soft skills when applied against VR and simulation platforms
    • Advantages and disadvantages of VR and simulation platforms vs. real-world interactions

Workshop programme


9:00 — 9:30

Registration and refreshments

9:30 — 9:45

Introduction and overview

11:15 — 11:45

Networking break

11:45 — 13:00


13:00 — 14:00


15:15 — 15:30

Networking break

15:30 — 16:45


16:45 — 17:00

Closing remarks and farewell

Meet the speakers

More speakers to be confirmed.

Dominic Finn

Teaching Fellow
Management Science
University of Strathclyde

Dominic Finn returned to higher education in 2013, has been involved with the MBA at Strathclyde Business School for 6 years, and is currently Director of Teaching & Learning.

His teaching covers principles of modelling, operations management and various experiential and client-based modules.

Dominic is part of a small team in the Management Science department that has been using Virtual Reality with various cohorts of Business Analysis and Supply Chain students. Most recently they have been trying to integrate it into assessments and other elements of taught classes.

Jenni Rose

Biography coming soon.

Mellissa Oliver-Jolley

AMBA Membership & Account Manager

Mellissa Oliver, Membership Manager for AMBA & BGA

Mellissa Oliver-Jolley is the Membership and Account Manager at AMBA.

She is responsible for the recruitment and on-boarding of students and graduates from AMBA-accredited programmes to the thriving global community of current and future business leaders who make up AMBA’s membership base.

Mellissa manages engagement with more than 63,000 individual members to ensure the delivery of valuable programmes and services and liaises with leaders from the 300 business schools worldwide, to raise the profile of AMBA’s membership with their students and graduates.


Alliance Manchester Business School

This Capacity Building Workshop will be taking place at:

Alliance Manchester Business School
Booth St West
M15 6PB

If you require accommodation, Alliance MBS offers discounted rates at the nearby Hyatt hotel opposite AMBS. Access the University’s special rate by using the provided link, clicking on the turquoise box “Individual bookings”, and following the instructions with the corporate code.

Register here:

This event is exclusively intended for business school leaders and faculty members. Students, graduates, and business representatives are not permitted to attend. We enforce a rigorous validation process, and participation requests from ineligible individuals will be declined.

This workshop is provided free of charge, however, please note that it is limited to 40 participants
and only those who register first will be guaranteed a space.

Video highlights from the European Capacity Building Workshop in Berlin, Germany, 2023

Explore insights and reflections from European business school professionals on the 2023 AMBA & BGA European Capacity Building Workshop in Berlin. Discover its significance and impact on business education in Europe through interviews with key delegates.


Many thanks for the workshop – it was productive and I enjoyed the discussions, which brought a good variety of insights.
LUT University Finland
LUT University
We enjoyed attending the workshop, particularly the opportunity to meet, network and learn with colleagues from the participating business schools. Many thanks again for this opportunity.
South East Technological University (SETU)
South East Technological University (SETU)

Want to get in touch?

For questions about BGA membership, please contact:

Victor Hedenberg

Membership Director


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Workshop programme

10:00 — 10:30

Registration and refreshments

12:00 — 13:00

Omkumar Krishnan, Professor of Marketing Management, IIM Kozhikode

13:00 — 14:00


14:00 — 15:00
16:00 — 16:30

Refreshments and networking

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