Customer experience is broadening the marketing function’s scope. The Kellogg School’s Philip Kotler explains the value of competing in this arena, together with his co-authors of Marketing 6.0, drawing on lessons from Coca-Cola
A look at how Grenoble Ecole de Management aims to support students who are also caregivers. By Tim Banerjee Dhoul
President of the Positive Impact Rating Katrin Muff outlines the value of a system that works with students to assess a business school’s impact orientation and offers insights into areas of strength and potential improvement
Organisations can effectively ‘game’ their CO2e results by using the dataset that gives them the most suitable results, according to research from King’s Business School. Ellen Buchan reports
Insights into key terms and processes involved when working with data science teams are revealed using an accessible narrative in this excerpt from Winning with Data Science
A new study involving ESMT Berlin uncovers advantages of shared medical appointments for both providers and patients. Tim Banerjee Dhoul reports
How can VR and AR transform business education? Woxsen University’s Hemachandran K and Raul Villamarin Rodriguez outline five benefits and detail challenges that must be overcome to realise the technologies’ potential
A 10-year pledge of $2 million will support ESG‑Uqam’s efforts towards fostering a more inclusive society in Quebec through the medium of entrepreneurship. Ellen Buchan reports
Why do so many people fail to make it big, despite their skills and ability? Liz Elting, author of ‘Dream Big and Win’, outlines the importance of setting clearly defined goals
Cuoa Business School programme is the product of an alliance initiative launched in 2019 that currently fosters collaboration between Cuoa and 17 different institutions across Italy. Ellen Buchan reports
