The authors drew on insight from more than 50 global leaders in the luxury management sector about best practices regarding the challenges faced in the industry. Then the authors put all the leaders’ ideas together in one handbook. Topics that are covered in this book include luxury brand strategy, luxury consumer behaviour and market positioning, heritage, counterfeiting, and competing effectively as a luxury SME.
The book also explores trends in the Asian market and provides the reader with case studies analysing Burberry, Louis Vuitton and Leica. The Management of Luxury is highly influential, applicable and enlightening and is vital for anyone who is interested in this industry.
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