Narrative by Numbers

Sam Knowles 

Routledge

There are two skills that everyone needs in order to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Humans are naturally respond to stories and story structure, so data needs to be the foundation of a story and rational facts from the data need to be presented with emotion.

The good thing is that in the world today, data is paramount. However, many people struggle with data and those who don’t struggle don’t necessarily make good storytellers. Narrative by Numbers shows the reader how simple and effective rules of data-driven storytelling help create compelling, evidence based stories.

BGA members can enjoy 20% off all Routledge books. Click here and use promo code MBA20 at checkout.

]]>

Other books you may be interested in...

Front cover of the book, Brand Tuned, The new rules of branding, strategy and intellectual property by Shireen Smith.

Brand Tuned

Shireen Smith Practical Inspiration Publishing ‘The new rules of branding, strategy and intellectual property’ A strong, authentic brand is what makes your business stand out

Read More »

The Money Train

David Pattison Practical Inspiration Publishing You have a great business idea but no money. There are investors out there with money looking for interesting new

Read More »
Translate »