Narrative by Numbers

Sam Knowles 


There are two skills that everyone needs in order to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Humans are naturally respond to stories and story structure, so data needs to be the foundation of a story and rational facts from the data need to be presented with emotion.

The good thing is that in the world today, data is paramount. However, many people struggle with data and those who don’t struggle don’t necessarily make good storytellers. Narrative by Numbers shows the reader how simple and effective rules of data-driven storytelling help create compelling, evidence based stories.

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