UK Capacity Building Workshop: The Untapped Lifelong Learning Opportunity for Business Schools

Aerial view of Royal Albert Dock in Liverpool, England
Aerial view of Royal Albert Dock in Liverpool, England

A record number of UK universities and business schools are feeling a financial squeeze, as costs are surging across all operations. Alongside this comes the worrying signs of student debt and higher interest rates, and how this may affect the decision of going to university for young adults. While this is troubling, an exciting opportunity exists for business schools where they can extend their value and create a secure source of future income. This is where micro credentials come in.

Woman sharing experience during seminar
Group of multiracial Asian business participants casual chat after successful conference event

Micro credentials are not a new idea, yet few business schools fully invest or leverage them. With drastic changes taking place in the job market, micro credentials are not only a good way for introducing flexible stackable certification for young adults, but also opportunities to learn new skills for older adults who require reskilling.

This workshop will invite business school professionals and leaders across the UK network to share their initiatives, successes, and failures when it comes to launching micro credentials, and will promote active discussion and group work to tackle how institutions can build financially viable micro-credentials for lifelong learners.

More photos to be released next week.

Presentation slides

From Micro-Credentials to Masters: Cranfield’s Stackable Journey

Daniel McCormick, Graham Bell and Ilka Ellis
Cranfield University

Measuring Value in Contemporary Business Education

Stephan Frontier

The Successes and Failures of Implementing Micro-credentials

Cristina Sambrook and Rweyemamu Ndibalema
Birmingham Business School, University of Birmingham

Workshop programme

09:30 — 10:00

Registration and breakfast

10:00 — 10:15

UK Capacity Building Workshop Introduction

10:15 — 11:30

Daniel McCormick, Cranfield University
Graham Bell, Cranfield University
Ilka Ellis, Cranfield University

11:30 — 11:45

Networking break

11:45 — 13:00
13:00 — 14:00


14:00 — 15:15

Cristina Sambrook, Birmingham Business School

15:15 — 15:30

Networking break

16:45 — 17:00

Closing remarks and farewell 

Meet the speakers

Cristina Sambrook

Cristina Sambrook, Director of MBA Programmes, Birmingham Business School

Cristina is currently the Director of the MBA Programmes at the University of Birmingham (Birmingham Business School). She was previously in charge of the Executive MBA, and prior to that she led the BSc Business Management suite of programmes in Singapore, provided in collaboration with the Singapore Institute of Management.

Before joining the business school, Dr Sambrook had an international career, she lived and worked in several countries such as Romania, Israel and the UK, both in the public and private sectors. She was adviser to a government minister, lead foreign investment projects in real estate and private pensions and more recently was a director and senior consultant on leadership development in London. This experience informs her pedagogical research and her teaching, as her interests revolve around cross cultural challenges (management, communication and strategy), leadership and international marketing.

Daniel McCormick

Digital Education Programme Manager
Cranfield University

Daniel McCormick,Digital Education Programme Manager Cranfield University

Daniel joined Cranfield as an under-graduate from the University of Portsmouth in 2007, having gained an honours degree in e-Business, and has developed to become a Digital Education Programme Manager within the School of Management.

He has over 16 years’ experience in Higher Education, initially as a Programme Manager for our customised development programmes, before moving into the Digital Management Education Group in 2020 after completion of his MBA here at Cranfield.

Daniel is the programme manager delivering Cranfield’s first venture into the Micro-Credentials and Online Masters provision.

Graham Bell

Director of Digital Education
Cranfield University
Graham Bell,

Graham has worked for over 25 years in Higher Education spending most of that time implementing technology solutions for customers and students. More recently, Graham has spent much of the last ten years working in Executive Education designing and implementing programmes for senior leaders across many sectors including government, sport, retail and banking.

At the onset of the pandemic, Graham took on the new role of Director of Digital Education for the School of Management. He is responsible for the Schools Digital Education strategy and with his team has been responsible for the digital transformation taking place in the school helping faculty to create engaging lectures in an online environment. Graham is a Cranfield alumnus having graduated from the Executive MBA programme in 2018.

Ilka Ellis

Learning Designer
Cranfield University

Ilka Ellis

Ilka is a learning professional with over 20 years of experience in the design and implementation of digital learning in the corporate sector and higher education. Ilka leads a team of learning designers and creatives who work closely with the School of Management Faculty and Associates to create Cranfield’s Stackable Online Programmes as well as support the engagement on Canvas across all taught courses. Ilka is laser-focused on doing the right thing for learners and has led a range of change initiatives that have resulted in significant improvements.

Stephan Fortier

Regional Director UK/IE

Stephan Fortier, Regional Director UK/ Instructure

Stephan is the UK and Ireland Regional Director at Instructure. His role encompasses working with universities and colleges on their digital transformations and supporting their migration to the Instructure Learning Platform with Canvas VLE as the core solution for enhancing teaching and learning.

Victor Hedenberg

Membership Director

Victor is the membership director at AMBA & BGA, responsible for the growth of the business school and student & graduate networks, as well as the services and benefits business school receive upon joining. Having joined AMBA & BGA in 2016, Victor has been involved in numerous successful projects including the AMBA Development Network (ADN), the launch of the Business Graduates Association and its membership and accreditation offering, and the enhancement of the student and graduate membership services offered to AMBA & BGA’s 65,000+ members. He has a strong passion for entrepreneurial management education that emphasises out-of-the-box thinking and responsible management principles.

Victor is a Swedish national educated at Hillsdale College in the US. He holds a degree in economics and business administration. 


Malmaison Liverpool

This year’s first BGA Capacity Building Workshop event in the UK, will be taking place at the Malmaison Hotel, 7 William Jessop Way, Liverpool L3 1QZ.

This 4 star chic waterfront hotel is located right in the heart of Liverpool, with business amenities such as state-of-the-art meeting and event spaces fitted with audio-visual equipment and high-speed Wi-Fi.

Meet our sponsor

Canvas by Instructure

The Canvas Learning Management Platform is developed and fully supported by Instructure, a SaaS technology company dedicated to helping people learn from the first day of school to the last day of work.

Canvas delivers an extensible ecosystem that allows institutions to build a digital learning environment that meets the unique challenges they face. Canvas simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies. Canvas is made up of a powerful set of highly integrated learning products that allow institutions to address the teaching and learning requirements with technology and innovation.

Canvas is a simple, engaging, reliable, and open Learning Management Platform that also facilitates easy integration with over 400+ education technology partners to support your digital campus today and well into the future.

Latest European Capacity Building Workshop highlights:

Want to get in touch?

For questions about BGA membership, please contact:

Victor Hedenberg

Membership Director


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