Date: 26 October 2021
Time: 12:00 – 13:00 BST
When Giles Lury and Katy Mousinho published their book, Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing, they had three objectives:
But the book is not just about women and marketing. The themes, issues and challenges raised have relevance to men as well as women, to leadership and entrepreneurs as well as brands and marketing. If we challenge the status quo, persuade the more traditional leaders to move out of their echo chambers, to embrace diversity rather than see it as a threat, then we can create better (and more profitable) businesses for everyone.
In this interactive and provocative webinar, Giles and Katy will share some of these amazing stories, highlight and discuss the key themes, issues and challenges, and use your input to determine how we can ensure a bright future for every in the world of business.
Katy Mousinho is enjoying a life of ‘freedom and flexibility’ having forsaken the world of full-time working to pursue multiple activities including writing and helping small businesses with their brand and marketing strategy. Previously Managing Director of The Value Engineers and with 30 years’ experience in insight and brand strategy, she’s gained a broad perspective across categories and countries. What she loves most is seeking inspiration from multiple sources to form insights that drive brand strategy and customer experience.
Giles Lury is a VW Beetle-driving, Lego watch-wearing, Disney-loving, Chelsea-supporting father of five who also happens to be a director of brand consultancy at The Value Engineers.
He has worked in advertising, market research, and, most extensively in brand consultancy. His specialist subjects are brand positioning and innovation. Giles has published three previous books of brand stories; The Prisoner and the Penguin, How Coca-Cola Took Over the World, and Inspiring Innovation.