BGA Future Leaders Case Competition
Winner takes home the $3,000 USD prize

The case study used in this competition is kindly provided by The Case Centre

Welcome to BGA’s Future Leaders Case Competition Hub, where you can learn all that you need to know about the competition. Entries are now closed.

Entrants to the BGA Future Leaders Case Competition have an opportunity to win the $3,000 USD cash prize, elevate their professional profile and gain international recognition amongst peers, educators and potential employers.

The BGA Future Leaders Case Competition provided current BGA student and graduate members an opportunity to showcase their business acumen by solving a time relevant global business problem with a focus on ensuring sustainability and responsible management practices are at the forefront of the solution.

The BGA Future Leaders Case Competition is a new award addition to the AMBA & BGA Excellence Awards.

The 2021 winner is:

Nicolas Sauviat, Aston Business School, Aston University (UK).

View the BGA Future Leaders Case Competition abstract

Nespresso France: Encapsulating Sustainability

This is an abstract of the case study used in BGA’s Future Leaders Case Competition in 2020. The case study used in this competition is kindly provided by The Case Centre.

To access the full case study, central to the submission of this award, please login to the member area or register.

Abstract
Nespresso France is growing fast and profitably. However it is under increasing pressure from the media and opinion leaders who perceive its single-serve aluminum capsules as wasteful and damaging to the environment.

The case lists four options that Arnaud Deschamps, CEO of Nespresso France, considered, including (1) ‘benign neglect’; (2) setting up a proprietary recycling system; (3) redesigning the product to avoid aluminium; and (4) sponsoring a complete overhaul of the country’s recycling system.

Entrants are tasked with analysing each option and providing their recommendations to Nespresso France including a three year strategy plan to implement this.

The case thus provides an opportunity to discuss the links between sustainability, corporate reputation as a strategic resource, and ethical decision making.

Meet the judging panel

Meet the judges of the BGA Future Leaders Case Competition

Bodo Schlegelmilch, Chair of the Association of MBAs and Business Graduate Association.

Bodo B. Schlegelmilch
Chair
The Association of MBAs and Business Graduates Association

Read bio

Bodo B. Schlegelmilch

Chair
AMBA & BGA

Head of the Institute for International Marketing Management
WU Vienna University of Economics and Business

Bodo B Schlegelmilch heads the Institute for International Marketing Management at WU Vienna University of Economics and Business, Austria, and is Chair of AMBA & BGA. For more than 10 years, he was Founding Dean of the WU Executive Academy.

Starting at Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh, the University of California, Berkeley, the University of Wales, and Thunderbird School of Global Management.

Bodo holds a PhD in international marketing and a DLitt in corporate social responsibility from the University of Manchester as well as an honorary PhD from Thammasat University.

Siân Sutherland
Co-Founder
A Plastic Planet

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Sian Sutherland

Co-Founder of A Plastic Planet

Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants, film production, skincare and brand creation design agencies.

In 2017 Sian and Frederikke Magnussen founded A Plastic Planet, a global campaign organisation with a single goal – to ignite and inspire the world to turn off the plastic tap. As entrepreneurs, they bring a fresh pro-business solutions-focused approach to environmental issues.

A Plastic Planet are highly vocal in the world’s media, working collaboratively with industry, retailers, Governments, legislators and the UN; to accelerate the pace of change at all levels. Recognised in The 2019 Fast Company Awards and winners of International Campaign of the Year, A Plastic Planet created the infamous Plastic Free Aisle campaign, opening this catalyst for supermarket change in Amsterdam early 2018. They also launched the Plastic Free Trust Mark for brands, with over 1000 already certified, and the Industry Commitment Mark ‘Working Towards Plastic Free’. From plastic hackathons for Unilever and WPP to creating new laws banning export of plastic waste, from lobbying for plastic taxes, and the creation of the first PlasticFree.com materials library with blockchain partner IBM, A Plastic Planet have created global impact in just 3 years

Harry Tucker
Co-Founder
P L A N E Industries

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Harry Tucker

Co-Founder of P L A N E Industries

Harry co-founded P L A N E Industries with his brother Ben in 2012 with the aim to ‘Create and deliver products and experiences that elevate any previous pious or homespun notions of recycled or up-cycled manufacture, to the level of a globally recognised brand.’

P L A N E Industries has received international recognition through channels like Dragons Den, Four Rooms, Discovery and Fine Art Gallery Mead Carney for their work. Harry has an interest in sustainability which is a core pillar of P L A N E Industries, who upcycle decommissioned plane parts turning them in to beautiful works of furniture, keeping them away from the scrapyard.

Harry’s LinkedIn profile.

Vicky Lester
Deputy Director
The Case Centre

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Vicky Lester

Deputy Director
The Case Centre

Vicky Lester joined The Case Centre in 1991 and became its Deputy Director in 2008.

As Deputy Director Vicky works with the Director to set, deploy and implement the company’s strategy. She is also responsible for managing the organisation’s finances and overseeing the management team. Prior to her current role Vicky worked in many areas of the business, including sales, operations and systems.

Vicky regularly represents The Case Centre as a speaker at conferences and events around the world. She also enjoys reviewing and judging cases for a variety of case writing competitions.

Education

Vicky holds a Diploma in Management Studies from De Montfort University. She also completed the Business Growth Programme at Cranfield School of Management.

BGA Future Leaders Case Competition
Winner takes home the $3,000 USD prize

The case study used in this competition is kindly provided by The Case Centre

Welcome to BGA’s Future Leaders Case Competition Hub, where you can learn all that you need to know about the competition. Entries are now closed.

Nespresso France: Encapsulating Sustainability

Meet the judges of the BGA Future Leaders Case Competition

Bodo B. Schlegelmilch

Sian Sutherland

Harry Tucker

Vicky Lester

About

For StudentS & Graduates

For Business SchoolS

For Sponsors

Contact and Support

BGA Future Leaders Case CompetitionWinner takes home the $3,000 USD prize

The case study used in this competition is kindly provided by The Case Centre

Welcome to BGA’s Future Leaders Case Competition Hub, where you can learn all that you need to know about the competition. Entries are now closed.

Nespresso France: Encapsulating Sustainability

Meet the judges of the BGA Future Leaders Case Competition

Bodo B. Schlegelmilch

Sian Sutherland

Harry Tucker

Vicky Lester

About

For StudentS & Graduates

For Business SchoolS

For Sponsors

Contact and Support

BGA Future Leaders Case Competition
Winner takes home the $3,000 USD prize