International marketing and digital strategist, coach, board advisor and researcher, Dr Geraint Evans, will explore the complex world of personal branding in our May webinar. This will be a practical session designed to help you to develop your own personal brand strategy and navigate the rapidly evolving social media landscape.

The session begins with an overview of key content, consumption and technology trends underpinning social media’s role in our lives as business leaders. The session then considers the challenges, dilemmas and options of establishing your own personal brand identity online on platforms such as LinkedIn, before exploring different approaches to actively managing your personal and professional identity and the role of personal brand in recruitment.

Designed to be an open and informative discussion, attendees are encouraged to share their own challenges and questions throughout to help stimulate a conversation and develop practical ideas that you can implement.