Striving for the side hustle

Why more students than ever before are setting their sights on the side hustle and ditching the traditional nine to five

Our general default to working hours is and has always been, the nine to five. But why is this so? Is it just a habit? A comfort associated with this way of working and living?

Among the many students around the world that I’ve spoken to or mentored, there’s a sense that these traditional, standard working hours are well on their way out. This simply is not the lifestyle young people want for their futures and change is already afoot.

We’ve seen a major change in the behaviours and desires of job seekers over the last 12 months on the JOB TODAY hiring platform, particularly among students in the UK, but also worldwide.

Where the ‘Jack of all trades’ was once seen as a negative, today’s millennials and members of generation Z are embracing the opportunity to grow in multiple trades or skills and are ditching the race to chase elusive job titles through the ‘job for life’.

Instead, they’re pursuing multiple income streams through part-time, freelance and casual roles to develop new skills and champion a more balanced way of working – as a student and beyond. A multi-hyphenated way of working if you will.

We recently conducted new research which shows that more young people in the UK than ever before are ditching the nine to five. In fact, 50% of those surveyed said roles outside these standard working hours are helping them pursue side hustles and achieve a better work-life balance.

Supporting students to challenge convention and pursue flexible work

Personally, I love that this generation is completely challenging the norms set by generations before us. They’re leveraging multiple roles and ways of working to create a multi-hyphenated career that allows them to smash goals and create a lifestyle that better balances work, passion pursuits, and social/family lives.

However, while many millennials and Gen Z job seekers (in particular) seem to have it all together when it comes to pursuing their passions the reality is that the vast majority of young people still need a helping hand to go after their side hustles.  

We need to do more to help and encourage this generation in their pursuit of their passions, side hustles and simply, a lifestyle that goes against the comforts of the nine to five. This is all the more important when this type of lifestyle looks so different to parents, grandparents, and even to friends.

That’s the reason behind JOB TODAY’s recent partnership with king of the side hustle, Jamal Edwards MBE, who was named to the 2016 Forbes 30 under 30 in European media list and is the founder of urban music channel SBTV. The #WorksForMe campaign offers the chance to win an exclusive, one-to-one mentoring session with Jamal that can help one young person in the UK to get their passion project off the ground.

As part of the campaign, aspiring entrepreneurs across the UK have been getting in touch to tell us about their career goals, their side hustles, and why they want to win a one-to-one session with Jamal. We then selected finalists and you voted for the winner.

Top 5 flexible roles for students

The JOB TODAY app connects young job seekers with casual jobs which are available through local businesses. This allows students to secure jobs and facilitates flexible job opportunities that help young people in the UK steer through the ever changing, fast-paced job climate. Some of the most popular flexible roles we have available on the app right now for students include:

1. Dog walker: the UK’s fourth-most popular casual job can see you make monthly earnings of around £1,500 GBP a month. It also gets you out in the fresh air and offers a much-needed break from the books.


2. Promotional work: popular brands we use every day run campaigns to boost awareness and often need casual staff to help spread the word. Where these campaigns are held vary, but you could find yourself at a festival or a major sporting event. You can also pick which days you can work and which you can’t. Ideal for any hard-working student who doesn’t mind spending time on their feet!

3. Cleaning: cleaning while studying can help aid mental focus as you are keeping active without mentally investing. The trend of cleaning has seen Sophie Rose Hinchliffe (aka Mrs Hinch) catapult into influencer territory with her tips on keeping spaces sparkling. This role suits students who want to zone out and earn some cash.

4. Barista: the wonderful thing about the UK’s love for a frothy one is that there’s always work available behind a bar! The added bonus to this is, tips! This is best suited to the early birds.

5. Delivery driver: if you have a driving licence, then why not work the parcels – from courier driving to Uber Eats. Internet shopping is forever on the rise with instant and flexible options for delivery meaning there’s a constant demand for flexible workers in this arena. This often comes with a vehicle and you can work days and hours that suit your schedule.

Polina Montano is co-founder and Head of Global PR and Brand Marketing at mobile hiring company and app, JOB TODAY. She has a wealth of experience building and growing her own companies and holds a master’s degree in entrepreneurship and innovation from the University of Luxembourg.

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