A forward-looking behavioural decision-making theory

About the Impact Trailblazer webinar

Date: 7 April 2020
Time: 12:00 BST

In this webinar, Dr Ali Radfard of Aston Business School will expand on the findings of his research and the methodology used to come to its conclusion. 

Participants will have the ability to actively take part in an interactive and informative webinar on behaviour decision-making theory.

'A forward-looking behavioural decision-making theory'

About the whitepaper

Research on search, choice and decision-making has long been divided into two branches: a branch with based on consequential logic; a second branch with behavioral logic which seemingly pre-empts human decision based on future. 

The major common criticism for both branches is that these two don’t describe and prescribe forward-looking decision-making, with consequential logic branch assuming a constant past moving ahead and hyper-rationality; and behavioral approach emphasizing past-oriented, experiential decision-making. As a result, what we know about decision-making now is local, incremental, and inertial decision-making based on the past experience. 

This paper draws from sociology to put forward a normative and descriptive theory of forward-looking search based on social cognition. It is useful to practitioners and researchers as it shows ways to make decisions that are rooted in the future.

About the Trailblazer

Dr. Ali Radfard, Aston Business School
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