Date: 25 February 2020
Time: 15:00 GMT
In this webinar, Dr Gonzalez-Perez and Ph.D candidate, Juan Velez-Ocampo, will highlight their research findings in ‘Reputational challenges of young firms from emerging markets’.
This webinar will further discuss how firms develop reputation and share some empirical evidence about how a set of emerging market firms handle their reputation liabilities .
Young firms from emerging markets usually face reputational challenges associated with their lack of experience, underdeveloped network, and ‘competitive newness’.
These firms usually adopt different mechanisms in order to develop a corporate reputation that reduces the uncertainty of stakeholders while easing the concern of new businesses, gaining experience along the way. Camouflaging their newness condition, borrowing reputation from legitimate external players, building reputation by endowment, and signalling for character and capability are some of the strategies that young firms from emerging markets use to build a positive reputation.
Join the webinar to learn more.