About the research webinar

Date: May 2021
Time: To Be Confirmed

In this webinar, the audience will be able to see how, with a quantitative and qualitative approach, how we have been analyzing the behavior and perception of these two key players of the Educational Businesses and the main results of our research.

Changing environments: How have students and teachers reacted to the migration to digital learning environments?

About the research

Abstract
We have given ourselves the task of investigating the behavior of students and teachers that have had to migrate from a traditional classroom setting to digital learning environments as a result of mandatory social distance policies enacted under the COVID-19 pandemic. What are the positive and negative aspects that the teachers have perceived because of this situation? Are there any aspects that differ by gender, type of institution, and even educational level? How has the adoption and use of this ready-made digital learning environment been received by students? Are there any differences in students across Asia, Europe, and America? 

In this webinar, the audience will be able to see how, with a quantitative and qualitative approach, we have analysed the behaviour and perception of these two key players of business education and the main results of our research.

 

About the researchers

Dr. Pavel Reyes-Mercado
Professor of Marketing and Market Research at Anahuac University Mexico

Pavel Reyes-Mercado is a Professor of Marketing and Market Research at Anahuac University Mexico where he chairs the Marketing Research Group. He earned his PhD in Managerial Sciences and belongs to the National Research System from the Mexican Council of Science and Technology. His research focuses technology adoption and entrepreneurial marketing. He has professional experience in Alcatel, Coca Cola Femsa, and HSBC Bank. He teaches courses on marketing for financial services, marketing analytics, pricing.

 

Dr. Karla Barajas-Portas
Professor of Marketing at Anahuac University Mexico

Karla Barajas-Portas is a Professor of Marketing at Anahuac University Mexico. She earned her PhD in Advanced Marketing and belongs to the National Research System from the Mexican Council of Science and Technology. Her research focuses branding, digital marketing, e-commerce and social media. She has professional experience in Sony Music Entertainment, Grupo Salinas, Comercial Mexicana. She teaches courses on strategic marketing, digital marketing and market research. 

 

Dr. Guillermo A. Zamacona-Aboumrad
MBA Director at Anahuac University Mexico

Guillermo A. Zamacona-Aboumrad is the MBA Director at Anahuac University Mexico and a Marketing Professor in the same institution. He earned his PhD in Latin American Studies by analyzing key aspects of the Mexican Cultural Sector. His research focuses cultural and creative industries, and assessment of public programs. He has professional experience in IBM Mexico and IPSOS, and has started multiple companies. He teaches courses on marketing, marketing research and management. 

 
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