Account Executive – Events & Sponsorship, AMBA & BGA

The Association of MBAs (AMBA) & Business Graduates Association (BGA) is now looking for an experienced, confident and enthusiastic salesperson to support the Commercial department across a number of our revenue generating avenues, namely delegate and sponsorship sales.

This is a fantastic opportunity to dive into a role engaging with Business School professionals and corporate organisations from across the globe on a daily basis, all of whom are committed to moulding and engineering the future leaders of the world. 

The Sales Executive will report to the Head of Commercial Relations and have a natural curiosity to understand the sector its challenges and an ability to build relationships and experience in both B2C & B2B sales. They will collaborate closely with the Head of Commercial Relations, Events team and the Marketing and Communications team to;

  • Support event and outreach strategy
  • Shape content in line with industry trends and needs
  • Drive event engagement and registrations 
  • Identify and engage with best-in-breed solution providers to support Business Schools
  • Be a source of value and insight to Business Schools across both the AMBA & BGA networks

The successful candidate will have the opportunity to have a positive impact on the business education community and be able to make a real impact at AMBA & BGA. 

Job Title: Sales Executive
Reporting to: Head of Commercial Relations
Department: Commercial Department
Job Purpose Summary: The Sales Executive will support all revenue generating departments across the business – Events, Commercial sponsorship, the BGA & AMBA school’s teams:

  • to drive delegate numbers at our Conferences & Events
  • to gather industry and market intelligence
  • to identify & grow sponsorship opportunities for both schools and student & graduate membership
  • to be responsible for identifying, engaging and cultivating relationships with fresh clients against a new business development target
  • to further support the Head of Commercial Relations in identifying, engaging, and pitching solution providers/vendors for new business

The successful candidate will be responsible for enhancing AMBA’s & BGA’s suite of events including informing content creation at these events and increasing revenues across several products. The Sales Executive will be responsible for building long lasting relationships with our customers and will be motivated by promoting the business, building our database of contacts, generating new sponsorship & schools membership leads and achieving record breaking delegate attendance at our events.

Key Responsibilities and Accountabilities:
  • Build long lasting and enduring relationships with our Business School leaders, to increase delegate bookings at our Conferences and Events
  • Produce targeted telesales campaigns for several different products – Events, Commercial opportunities & potential AMBA & BGA schools’ network targets. Work with the Marketing team on e-mail campaigns to all targeted schools and delegates
  • Develop an in-depth knowledge of the Business school sector, building a comprehensive awareness of key market trends to inform content strategy for AMBA & BGA events & thought leadership vehicles.
  • Maintain accurate and regularly update records and contacts within the organisation’s CRM (Microsoft Dynamics) ensuring all data is handled in line with AMBA & BGA’s GDPR & data protection policies.
  • Record, shape and grow pipelines against each Conference/Event & maintain an effective chase and tracking system for enquiries
  • Provide a two-weekly schedule of planned activities in summary report format and achieve sales activities within specified timescales as directed by the Head of Commercial Relations
  • Initiate, facilitate, motivate, and monitor effective communication channels within AMBA & BGA, liaising with all AMBA & BGA departments to maximise sales opportunities and exchange information to develop an all-encompassing commercial approach
  • Attend client events when required promoting AMBA & BGA events and providing a comprehensive report post-event
  • Maintain a current and accurate knowledge of competitor products, and handle objections, promote relevant AMBA & BGA benefits
  • Maintain a calendar of competitor events, keeping abreast of competitor activity and feeding back accordingly
  • Identify, engage and cultivate relationships with fresh suppliers and vendors to drive new business sales
Qualifications, Skills and Experience: The successful candidate will be tactful, diplomatic, resilient and enthusiastic and possess the administrative ability to support AMBA & BGA’s events programme & Commercial team. They will demonstrate a willingness to learn about AMBA & BGA & to grow their knowledge of the Business school sector. They will have a proven track record in consultative sales gained within a commercial environment,

Essential skills:

  • Strong evidence of customer relationship building and development record – with previous experience in a customer facing role essential
  • Results driven
  • Excellent oral and written communication skills
  • Excellent interpersonal and relationship building skills
  • Proficiency with Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
  • Excellent time management skills
  •  Strong administration skills
  • Meticulous attention to detail
  • Data protection awareness and knowledge and ability to handle sensitive and confidential information with complete discretion
Key Competencies:
  • A strong team player with a collaborative mindset
  • Ability to at times work independently, taking ownership of sales initiatives
  • Willingness to work outside of core hours to meet requirements of role
  • Tenacious and passionate
  • A natural curiosity and willingness to learn the Industry
Location: 25 Hosier Lane (Travel to conferences as required and when safe to do so)
Hours of Work: 35 Hours Per Week
Salary: Competitive, plus benefits and commission
Date Prepared: August 2021


Please note that this job description does not form part of your employment contract. AMBA & BGA can modify your job duties or amend this job description at any time.

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