The evolution of management careers in HR

Business Impact: The evolution of management careers in HR

The evolution of management careers in HR

Business Impact: The evolution of management careers in HR
Business Impact: The evolution of management careers in HR

Human resources (HR) has always played an important role in business, but in the past was typically seen as dealing largely with mundane but necessary tasks, such as payroll or booking staff holidays. However, in recent years, HR has become a critical function, playing a central role in facilitating change, increasing productivity and boosting brand reputation. – all of which contribute directly to bottom-line growth. Consequently, the image and importance of HR practitioners have transformed significantly.

A skilled and productive workforce is necessary for any company’s success in an increasingly competitive, global business environment. However, people today have a far better sense of their own worth and are far more willing to leave their existing job or refuse an offer of one if the role doesn’t fulfil their expectations. That’s why HR is so valued by today’s companies. It not only understands how to meet the ever-evolving demands of today’s workforce, but also the right way to create consumer-grade candidate experiences that attracts fresh talent.

Why effective HR is far more than custodianship

Despite this, HR is still too often viewed solely as the custodian of employment policies, practices and procedures. A custodian is a professional who performs tasks that keep the building in good shape and ensures everything runs smoothly. However, HR offers far more than simple maintenance. When senior management teams embrace and invest in it, it quickly becomes a respected part of the strategic decision-making process. This is because an established HR department understands the needs and concerns of the workforce and how decisions by senior leaders will affect them. While progress is being made in this regard, the next generation of HR leaders must continue to showcase the direct correlation between HR investment and business success.

A new study commissioned by Speaker’s Corner recently found that 91 per cent of UK business owners are struggling to recruit and retain highly skilled employees. It’s a terrible situation for businesses, especially start-ups and SMEs. In today’s world, if you want to grow your business, you must prioritise HR because recruiting, training, engaging and retaining good people is essential for organisational effectiveness.

Also, it must be understood that employee wellbeing and development have become ever more important in the last few years as recent studies, such as the WorkBuzz State of Employee Engagement report, will attest to. This found that culture, rather than higher salaries, was the most effective lever to attract talent. Simply put, keeping todays’ employees happy nowadays requires more than just a paycheck.

Careers in HR

The current geopolitical and economic climate has impacted the financial security of employees and their belief systems greatly.

HR can help steer companies through this uncertainty because it serves as a catalyst for change that is essential for survival and success. Today’s HR managers are being empowered to create employee-centric cultures, which allow for ideas, creativity and communication to pervade the organisations they work for. This allows employees to freely raise issues that senior management teams may not be aware of, but which are interfering with productivity and performance. Putting such a structure in place is a lot of responsibility and not everyone is cut out for it, but for those who are, it’s extremely rewarding.

Who wouldn’t want a career motivating people to perform at their best or creating cultures that espouse positivity and employee wellbeing? After all, you’re benefitting the business, fellow employees and your own professional development.

From HR manager to leader

All good leaders understand the importance of professionalism, the power of experience and the need to treat those they have a responsibility to well, regardless of their status. Anyone who wants to become a leader should ask themselves: “Why would anyone want to follow me?” If you’re not inspired enough to answer that question about yourself, you’re unlikely to be able to motivate others or help develop the inspiration of tomorrow’s business leaders.

In terms of HR specifically though, you must have emotional intelligence and the ability to recognise when an organisation needs to change, whether that is by analysing market trends and competitors or identifying areas for improvement or transformation. By keeping a finger on the pulse of the industry, HR can anticipate future challenges and drive proactive change initiatives.

Michael Doolin

Michael Doolin is a subject matter expert in the areas of HR employment law, reorganisation and change, HR infrastructure and policy and procedure development. He has held board director positions and designed and developed HR strategy for some of Europe’s leading brands

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
careers

Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

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Building a career with impact in CSR

Business Impact: Building a career with impact in CSR

Building a career with impact in CSR

Business Impact: Building a career with impact in CSR
Business Impact: Building a career with impact in CSR

The story of capitalism in the 21st century is largely the story of responsible business. Of course, businesses must still focus on the bottom line, but the days where this is all that a business focuses on are long gone.

One growing focus for business is on how they can be better corporate citizens. This is driven by ever-more conscientious consumers demanding ethically delivered products and services, as well as an increasing awareness of the challenges we collectively face, such as climate change and structural injustice.

According to research from KPMG, more than 90 per cent of the 250 largest US companies published a corporate social responsibility (CSR) report in 2020. This number has been steadily increasing over the past 15 years – 64 per cent reported on CSR in 2005 – and has been supercharged as the pandemic increased the focus on risks of all kinds, including environmental and reputational.

This has led to the emergence of a whole new career path in the field of CSR. As businesses look to professionalise and embed their approach, they are seeking creative and ambitious people to help shape and deliver their CSR agendas. We have seen this at global financial services provider Apex Group, where a dedicated Head of CSR role has now been created for the first time. So, what can this relatively new career involve and what is needed to succeed on this path?

Building a CSR skillset

Not so long ago, CSR roles and corporate responsibility were largely the preserve of the creative industries. This meant that the field offered only narrow job opportunities and prospects for business graduates seeking an impactful career.

Recently however, this has changed dramatically. Now, corporate responsibility is front and centre for businesses across all sectors of the economy and there is a growing demand for CSR professionals across the fast-moving and growing professional services and finance industries. In one estimate, the number of CSR-related job roles was said to have jumped by nearly 75 per cent between 2020 and 2021, with nearly a third of those roles coming in senior positions. And according to research from recruiter Robert Walters, the financial services and professional services industries accounted for eight per cent and 13 per cent of CSR job vacancies, respectively, in 2021.

With greater opportunities to build an impactful career in CSR come greater competition for these roles. So, it’s important that those looking to build a CSR career start cultivating the skills needed to succeed in their career and ensure that they are equipped to drive positive and measurable change.

My own experience has taught me that running a successful CSR programme requires the ability to engage senior stakeholders to secure their buy-in, budget and explain the return on investment (ROI) you are delivering for the organisation. This ROI is just as much about corporate wellbeing, reputation and impact than it is about profit, so strong communication skills are essential to ensure you can translate outcomes into a language which your stakeholders understand and respond to.

Apex Group is committed to CSR, so internal conversations on the subject tend to be positive. Other businesses and management teams may need more convincing, however, so being able to engage, persuade and convince senior business leaders, especially those who remain unconvinced by the need for a focussed CSR programme, is going to be central to success.

As a CSR lead, you also need to be able to take the business with you. This means demonstrating to colleagues and managers why CSR is important, why it should be done and how best to do it, as well as communicating its positive impact. Building an internal network is also important as you will have to work closely with teams across an organisation. This could include any governance or regulatory teams as CSR is closely tied to growing regulatory responsibilities around environmental and social governance (ESG). You’ll also be working with HR in relation to giving employees the chance to get involved, for example, and with the communications team so that the good work being done can be communicated properly to your internal and external stakeholders. In addition, you’ll need to build a network with NGOs, partners and charities outside the organisation that can help your business drive positive change.

More than all this, however, you will need a genuine passion for having a positive impact to succeed in CSR. This isn’t a role where you can fake it and you’ll need to be sincere in your desire to do good for people and the planet.

Challenges

Making an impact is not always going to be straightforward and CSR roles come with potential challenges and setbacks that those looking to build a career in the field should be prepared for.

Many of the challenges relate to the realities of the corporate world generally. Navigating large, matrix organisations with disparate teams that are often spread across multiple locations requires intelligence, adaptability and people skills.

However, one challenge I’ve found that is particular to CSR is choosing which causes to support. Apex Group supported the launch of the Apex Foundation in 2022, a non-profit entity set up to support charitable initiatives and projects that empower positive change. We set out clear criteria for the foundation to support grassroots charitable projects in two key areas: the preservation, conservation, and protection of the environment; and women’s empowerment and economic independence. These aims align with the personal priorities of the Founder and CEO of Apex Group, Peter Hughes, and the firm’s CSR objectives. The criteria then made it easier to identify the charities with which we have now partnered – namely, WaterAid, Blue Marine Foundation, CAMFED and Tusk Trust.

While it feels great to offer support to charities that fit your company’s CSR priorities, turning down those that aren’t currently the right fit is hard. It can be emotionally tough and conversations can require a good deal of diplomacy.

What next?

CSR is one of biggest growth areas around right now and is a great field in which to consider building a career. It allows me to combine professional development and career growth, with the sense of fulfilment that comes with supporting deserving causes and helping move the corporate world and wider economy towards driving positive change for people and planet.

My advice for those looking to enter this career would be to stay passionate and to keep learning. Regulation is constantly changing, so listen to webinars, attend networking events and join relevant groups on LinkedIn. Your role is to be in the know and keep up with emerging knowledge. Find what works best for you – my top tip is to listen to podcasts on your commute or on a run. This is when some of my best CSR inspiration has struck.

Lakshmi Woodings is head of CSR for global financial services provider, Apex Group. With a decade of experience working in marketing and communications, Lakshmi is responsible for developing and executing comprehensive campaigns to promote and drive forward CSR initiatives.

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
careers

Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

Read More »

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Digital dash opens door to STEM careers in marketing

Business Impact: Digital dash opens door to STEM careers in marketing

Digital dash opens door to STEM careers in marketing

Business Impact: Digital dash opens door to STEM careers in marketing
Business Impact: Digital dash opens door to STEM careers in marketing

According to a recent OECD report, the average proportion of science, technology, engineering and math (STEM) degrees at bachelor’s level (across 38 member countries) is 23.4 per cent. In other words, a quarter of all graduates are vying for positions in STEM fields. That number is likely to grow further in the coming years as societal growth continues to be driven by tech and data.

A STEM degree can lead a graduate neatly down a linear career path in a corresponding role, but it doesn’t have to. The skills and knowledge acquired during can lend themselves to a number of adjacent fields.

For instance, if your degree is in a STEM field, you might not have considered a career in marketing. But graduates with STEM backgrounds are particularly in demand in this field, thanks in no small part to the rise of digital marketing. From developing cutting-edge campaigns to leveraging the latest technology to engage with customers, digital marketing can offer an exciting and dynamic career path.

Tech skills in demand

The depth and breadth of opportunities available within marketing mean that professionals can find a niche that will suit their interests and skillsets. Plus, with the industry changing at a rapid pace, there is always something new and exciting to learn.

Recent statistics confirm this. Over the last five years, demand for technical skills in the industry has grown by 47 per cent. Among companies that frequently participate in the Cannes Lions International Festival of Creativity – where marketers gather to discuss trends and innovations in the industry – 67 per cent said they have noticed a rise in requests for technical skills. Respondents reported a decline of 32 per cent in the requirement for creative skills during the same period. Companies are therefore actively seeking out those who can use data to make informed decisions about their marketing strategies.

Technical skills have become a crucial element of many organisational marketing strategies. Today’s marketers are often required to analyse large amounts of data to inform decisions about advertising spend and targeting audiences, as well as to measure the success of campaigns.

Beyond creating catchy slogans or designing beautiful ads, marketing is now about understanding consumer behaviour, analysing data and using that data to create effective campaigns. Having a background and training in subjects such as mathematics, statistics and computer science makes STEM-educated individuals uniquely equipped to do this. Furthermore, as technology continues to evolve at a rapid pace, marketing will become increasingly intertwined with AI and machine learning. As a STEM-educated individual, you will be well-positioned to understand these technologies and incorporate them into future marketing strategies.

Shaping the future

Marketing could be an excellent career path for you if you have a STEM background. Not only is the industry in need of your skills, but it also offers a dynamic and exciting work environment. With the rise of digital marketing, you could find yourself working on projects that include developing social media campaigns, optimising websites for search engines, or analysing customer data to inform marketing strategies.

As someone with an aptitude for data analysis, statistics and coding, you’ll be able to analyse complex datasets, identify patterns and draw meaningful insights. These skills are essential in the modern marketing world, where data analysis is more important than ever.

In addition to digital marketing, there is also a growing need for STEM skills in other areas of marketing, such as product development and market research. Companies developing new products must consider a variety of factors, such as materials science, manufacturing processes and sustainability. Having STEM graduates in these positions will make these organisations well-equipped to handle these challenges and make informed decisions about product development. Similarly, market research is another avenue to consider as it involves the use of data to understand consumer behaviour and market trends.

As our industry continues to evolve, the rise of AI is set to have a significant impact on the field. From data analysis to chatbots and more, AI is already playing a major role in shaping the future of marketing. As such, there has never been a more exciting time to enter the industry and help shape its future.

A career in marketing offers a wealth of opportunities and challenges that can be both personally and professionally rewarding. Whether you’re interested in traditional marketing or the cutting edge of digital marketing, there is no shortage of exciting paths to explore. So why not consider a career in marketing and join the ranks of skilled professionals working to shape the future of the industry?

Imogen Tostevin is Head of Client Success at RAPP. She has more than 20 years of experience working in marketing agencies, with experience of transforming businesses through marketing data and analytics, product development and delivery, marketing tech strategy and implementation, marketing production and automation, marketing analysis, operational management and workflow management.

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
careers

Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

Read More »

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Five top skills to ensure you are recession-proof

Business Impact: Five top skills to ensure you are recession-proof

Five top skills to ensure you are recession-proof

Business Impact: Five top skills to ensure you are recession-proof
Business Impact: Five top skills to ensure you are recession-proof

As the cost of living continues to rise in many parts of the world and spending steadily slows, companies are bracing for a recession and it is time to think about how to make sure you are recession-proof. 

A time of significant and widespread economic decline often leads to businesses going bankrupt and people losing their jobs. However, there are things you can do to ensure that you can withstand these difficult times, whether you are a business owner yourself or an individual keen to expand your employability. 

1. Broaden your knowledge base

Having a wide range of skills is a good way to ensure you are recession-proof, for both employees and employers. Those with broad knowledge bases are highly valuable in the workplace and being able to apply your various skills to your work or business is a recipe for success. 

Whichever sector you currently work in, being able to develop your skills in other areas ensures that if a recession were to hit your sector hard then you can branch out and find other work in different areas.

For example, if you are currently working in fashion retail or travel – two areas which are already seeing a huge drop in sales – then exploring other qualifications or undertaking professional courses helps expand your career portfolio. 

Careers in IT, law, healthcare, trade, utilities and education, however, are deemed by most experts to be recession-proof, as they are essential jobs no matter where the country is economically. Although government cuts can lead to job losses in some public sectors, your skills in these areas will still be needed and relevant to a variety of other job roles.

2. Stay on top of technology and project management

Having an up-to-date knowledge of the latest business software can help you stay on top of managing your business, as a leader, or simply having an understanding of the core aspects of business as an employee. Project management is one of the key elements of business and being able to streamline projects through software means more time available to consider other business aspects, such as finance. 

The main software tools you need to know about are:

  • DevOps: This software combines software development and operations, making it a streamlined way to manage different aspects of business. Business owners can ensure that they are not losing sight of the bigger picture when faced with recession-focussed financial decisions, as it allows companies to provide for their customers quickly and easily. 
  • Agile Development (Agile): This provides a simple way for teams to manage projects and work together towards project goals. This is one of the most popular software-building technologies with around 71% of US companies using it

Agile and DevOps encompass a forward-thinking, modern thinking for business management, which allows businesses to learn and adapt quickly. This means that not only are they ideal for day-to-day operations and regular business updates, but also in times of crisis when the wider economic environment is forced into rapid change. Using DevOps and Agile could mean the difference between surviving a recession and losing your business entirely.

3. Manage Your finances 

Paying off high interest loans as soon as possible, making a realistic budget and ensuring that you are keeping an eye on rising costs to see where savings can be made are all great ways to ensure that you don’t end up worse off during a recession. When the economy is steady, and especially during the times when your financial situation is positive, putting more money into secure savings accounts is a great way to prepare for a recession.  

As a business this will mean seeing where savings can be made across all areas. By assessing spending now and critically assessing where savings could be made, companies can avoid later financial losses and redundancies when a recession is in full force. Making smart investments when the economy is stable can also help you prepare for the future. However, if a recession is speculated to be on the way then you will want to stave off large investments for now to ensure that you have the finances to carry your company through a recession should it occur. 

4. Stay in the know and adapt 

Even the most financially intelligent people can be caught off guard when a recession strikes, so staying up to date with the latest economic news is essential. Keep track of what’s happening in the financial sector and make sure your plans are adaptable when things change. Planning for a recession is great but having adaptable plans depending on the economic climate is the best option to ensure you are truly recession-proof. 

In terms of business, this can mean adapting to new ways of working, for example using new digital platforms, or needing to source products from different places depending on the current global economy. For individuals, this can mean adapting to new working environments such as working remotely or taking on different roles. This you can prepare for in part using step one, by broadening your skillset and updating your CV with a diverse range of skills. 

5. Network with the experts 

Finally, networking with other business owners, or with those in your industry can help you gain inside insight into what’s really happening and how other people are preparing for it. Seeking advice from the experts, networking with other people in your industry and getting input from others can help you decide the right course of action and when to take it. 

Networking can also ensure further job security, as well as support if you are hit hard by a recession. The term ‘strength in numbers’ comes to mind, as when a group of businesses or independent workers within an industry band together and support one another, they are far more likely to recover from a recession than if they are alone. 

In times of recession, everyone is impacted. However, there are ways to make sure that you are not struggling as much during the hardest times. By keeping a keen eye on finance, finding savings and paying off any loans as soon as possible, you can face the obvious issue of rising costs. Through broadening your knowledge base, streamlining your business and keeping up with the latest business software you can also become an invaluable employee or a shrewd business owner whose career can withstand the hardest of economic times. 

Devin Blewitt is CIO at ITonlinelearning.

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
careers

Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

Read More »

Download the latest edition of the Business Impact magazine

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Business Impact?

For questions about editorial opportunities, please contact:

Tim Banerjee Dhoul

Content Editor
Business Impact

Tim

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Focussing on purpose over profit

Business Impact: Focussing on purpose over profit

Focussing on purpose over profit

Business Impact: Focussing on purpose over profit
Business Impact: Focussing on purpose over profit

There is a school in Bali that has to ‘thrive with purpose’ as its statement and to ‘create a global community of learners to make our world more sustainable’ as its mission.

What is the purpose and what is the sense of sustainability that is championed by its business students? And is it working? I believe there is an awareness that the traditional way of building business, with a few at the top earning most of the money and often with little regard for the long-term impact, is losing its glow.

Yet the bankers, energy companies, pharmaceutical businesses and car manufacturers, to mention just a few, continue to create wealth for shareholders as a priority. The evidence of the suffering of the majority of the population, heightened by climate change, becomes more apparent and yet we seem to cling to the safety of the economy. John Perkins, author of Confessions of an Economic Hitman, continues to expose how governments have ravaged, and continue to ravage, the natural world in less developed countries at the expense of the health of the societies that live there.

Can we still, then, knowing all this, satisfy the purpose, above all else, to make money? And for how long and for whom? Can we continue to champion the economic world’s sustainability at the natural world’s expense? How much room, after all, is there on Mars?

Polarisation and philanthropy

A new thinking is emerging but is it developing fast enough? When Covid-19 hit, our complacency of a predictable future was shattered. We feared that our death could be more imminent than we hoped and our life plans for the immediate future were dashed. It feels to me as if the result of the pandemic has polarised the world. Many of us have reviewed our life purpose and many are not returning to unsatisfying jobs, while others joyfully herald the rise of ‘getting back to normal’. There is, as the Buddhists say, a middle road. Perhaps we negotiate this middle road through the creation of a new normal, a desirable route since the old version was herding us to extinction.

We had a taste of another way during Covid-19. Nurses and other health carers were elevated to superhuman levels as they appeared to risk their lives for us. Pharmaceutical companies were heralded as the new saviours until the outrageous profits made at the expense of world health were exposed. With travel at a standstill, neighbours welcomed neighbours for the warmth and company unavailable from friends and relations too far away, with the Covid restrictions, to visit.

Now, in hospitals, doctors’ surgeries and on public transport, I see signs displaying that violence will not be tolerated, weakly encouraging patients and visitors to be polite and caring. We wonder why the service industry is failing, but who would want to be a part of it when, because we are being paid to care for people, or travel on public transport, we are open to abuse? When did I last see a sign like that in a successful corporation? Never.  

But businesses know the value of being seen to care. Those with huge profits donate to charity. Financial giant Bank of America pledged a whopping $181 million to various charities in 2017, but this was only 0.6 per cent of its pre-tax profit that year, according to according to a Chronicle of Philanthropy survey. This is just one example of many, including individuals such as Bill and Melinda Gates, that donate billions, which is great, but it is just a tiny drop of their fortune. It is theirs to do as they wish but how amazing it would be if the converse was true and they retained that small percentage for themselves.

Imagining a different approach

Imagine a world where the majority of success was measured and rewarded by the amount of care and love we bestowed on others and our Earth. Where most of our investment was in promoting and benefitting from positive and sustainable values rather than falling for the shallow, short-lived promises that benefit a brand’s profit.

McDonald’s inspired the Ronald McDonald House charities with a mission to create, find and support programmes that directly improve the health and wellbeing of children. McDonald’s donates about 20% of the funds needed to run these and it does not go unnoticed by the more cynical that they are helping kids’ health on one hand and damaging it on the other with fast food. Imagine what would happen if the main focus was on improving the health and wellbeing of children.

Imagine if we saved all the money spent on weaponry and defence training – defence is a profit-hungry business – and used our armies to deal primarily, with disasters. Their current training would allow them to deal with the latter efficiently, engaging in teamwork, following orders and carrying out structured solutions. What if this was the primary objective of these forces rather than preparing for an invasion with deadly weaponry in case a potential enemy arises?

Sparking change from the ground up

What can we, as individuals, do to spark change in the world? Perhaps this change will start from the ground up. It is challenging for our big brands to make this shift. Like a supertanker trying to make an unplanned turn, it is likely to run aground or take so long that it can be impossible to avert a crash. But as individuals, it is much easier for us to turn our lives around much faster. If Covid taught us anything it is the value and finiteness of life.

I spoke recently with a very successful businessperson. We are launching a new venture together and it is one built on heartfelt success. We both realise the value of working with a heart as well as a head and with a broader, caring approach as well as the more single-minded, profit-at-all-cost business template. We need both mindsets. She shared how there are so many graduates that want to work for the good of the planet, with charities or similar. But what if we could turn around some of the huge organisations that virtually run our world?

With so much depression around, it has been found that money does not buy happiness; simple acts of gratitude and love are more effective than antidepressants and the reward is that we are happier, more creative and can make a better world. It starts with each of us.

 Headline image credit: Kristopher Roller on Unsplash

Lora Starling

Lora Starling is a designer with more than 30 years of experience having run her own corporate graphic design business. She now works with brands and entrepreneurs in the UK, US and Australia on delivering brand impact through visual logos. Lora is also the author of The Logo DecodedIdentify Yourself and Future You.

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
careers

Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

Read More »

Download the latest edition of the Business Impact magazine

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For questions about editorial opportunities, please contact:

Tim Banerjee Dhoul

Content Editor
Business Impact

Tim

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When and how to negotiate your salary

Business Impact: When and how to negotiate your salary

When and how to negotiate your salary

Business Impact: When and how to negotiate your salary
Business Impact: When and how to negotiate your salary

Discussing salaries and negotiating a pay rise is hard. Throwing the concept of salary transparency into the mix threatens to complicate matters even further.

But, what do employees really think about salary transparency and discussing their pay?

The overwhelming majority of job applicants (98%) in the UK wish to know the salary before applying to a role, while 81% of respondents say that employers should be required to disclose salary information in a job description, according to Talent.com’s new research into salary transparency. For job seekers, salary matters.

Yet when it comes to being in a role, the survey discovered that 39% of Gen Z employees are uncomfortable discussing their salary and 35% of Gen Z feel that they have experienced pay discrimination due to to age.

For those less confident in discussing pay, this discomfort can result in salary stagnation and could even cost them money, particularly in an inflationary economy. So, here is some advice on how to negotiate salary, particularly if it’s your first time, as may be the case for many Gen Z employees. Salary discussion need not be the preserve of the most confident or experienced few. Plus, once you’ve done it, it’s a skill you can use throughout your career.

What to remember

Asking for a pay rise isn’t personal. Salaries feel personal when equated with your worth, when instead you should relate it to your value. What measurable value do unique set of skills bring to the role? What additional efforts are you making to improve your company’s prospects? What evidence do you have that you are currently being undervalued, in relation to your achievements?

Crucially – asking for a pay rise isn’t about the money. We’d all like to earn more money, but businesses can’t determine salaries by what each staff member ‘would like’ to earn. Instead, when you demonstrate your value – and that you bring more value to the company than what is currently reflected in your pay – then it’s time to address the imbalance. It’s just business – a transaction of services in exchange for appropriate pay.

How to prepare for a salary discussion

There are several things you should have in place before any salary discussion. First up, do your research: how much money are you asking for? Base your request on hard numbers – what do employees in similar positions at other comparable companies earn?

You may also want some awareness of what colleagues around you are earning, as any raise should be anchored in the value you bring to your team. When those around you progress, you may have taken on additional responsibilities for which you should be compensated.

Once you have determined a number, it’s time to prepare your business case. You need to demonstrate what makes you worth paying more based on your achievements and successes. Why have you, as opposed to another candidate, excelled in this role? We recommend you collect specific examples of work you have done, additional hours taken on, or team responsibilities, such as management of other staff, that demonstrate the value you have added since accepting the job.

When to meet

If you’ve never requested a salary increase before, you may lean towards chatting about it in a regular team meeting, tagging it onto the end of another catchup, or even dropping it in an email, to soften the expected discomfort of the conversation. Needless to say, these are all bad ideas.

Any discussion of salary increase should take place face-to-face, in a designated meeting or one-to-one catchup. The last thing you want is your manager to be distracted, such as when you’ve been discussing daya-to-day work, or by receiving a request in their inbox in the middle of the day. Your manager should be in a position where they are open to listening to your business case and be impacted by it.

It goes without saying, but only ask for a pay rise when the company is succeeding. If the company is experiencing setbacks or financial challenges, asking for a pay rise only serves to demonstrate how out of touch you are with the company, which can have a negative impact on your reputation. Your core message should always be: I am a top performer who is currently undercompensated. Top performers are in sync with the current state of the business, they understand that salaries are a transaction, and should be dealt with head on.

In the meeting

Now there’s nothing left to do but make your request. Keep it positive and stay professional – discussions of salary increases are never a time for threats or ultimatums. Remember why you’re asking for a pay rise – because you have achieved success in your role and see the prospect of appropriate remuneration for future work.

If you are turned down on this occasion, remain respectful and make every effort to understand why. It certainly doesn’t preclude you from asking again further down the line. You can enquire as to what might increase your chances of a pay rise in the future, and on what timeline you can expect to progress. Ultimately, you want to demonstrate your commitment to growing in your position and with the company.

Noura Dadzie is a senior vice president at job platform Talent.com, where she manages and oversees UK and international sales operations. She has more than 20 years of experience in online recruitment and software-as-a-service solutions.

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What does the future hold for the retail industry?

Business Impact: What does the future hold for the retail industry?

What does the future hold for the retail industry?

Business Impact: What does the future hold for the retail industry?
Business Impact: What does the future hold for the retail industry?

If you’ve read about the retail sector in the media in recent years then the chances are you will have seen headlines about doom and gloom on the high street. It may surprise you, therefore, to learn that despite the well-documented economic headwinds faced by retail sector, the industry continues to innovate for the future and that it is an enthusiastic employer of business graduates.

At Frasers Group, we work in partnership with the world’s biggest brands in more than 20 different countries, generating a record annual revenue of £4.8billion GBP in 2021-22. This demonstrates that far from being in decline, many parts of the retail industry are not only showing remarkable resilience, but are also investing for the long term.

The future of retail

If you wish to see the future of retail, I would encourage you to visit one of Frasers’ new flagship stores in London, Liverpool or Birmingham in the UK. These are designed to offer an experiential shopping environment that greatly enhances the customer experience. Our flagship Sports Direct store in Oxford Street, for example, was transformed last year thanks to a £10 million GBP tech-heavy investment. It now features around 100 high-definition digital screens, numerous digital touchpoints and a selfie booth. Special features within the store are constantly updated and on opening included a Jordan basketball performance challenge.

Graduate programmes

If you are interested in the prospect of a career in a fast-paced sector that constantly reinvents itself in order to meet new challenges, then we would love to hear from you.  

We recently welcomed our third annual intake of highly talented individuals into our elevation programme. This scheme is aimed at high-potential graduates who are seeking a career in commercial management. Over the last three years we have monitored the scheme and as a result, we will now also be rolling out the programme across our finance department. 

As an industry, we are aware that remuneration is one of a number of considerations that graduates will wish to take into account, along with factors such as opportunities for career advancement and our environmental and social policies as a company.

More than 150 people in our early-career talent pool are now enrolled on a retail leadership scheme and we have also introduced similar roles across our digital, technology and IT functions.

Technology and innovation

There are exciting developments in the way in which the retail industry is rapidly embracing innovative technology to improve customer experiences across digital platforms.

At Frasers Group, we are investing more than £100 million in our digital proposition across all channels, which includes platforms that will reinvent customer engagement, marketing and customer service.

Sustainability

Sustainability is another important priority that is being enthusiastically embraced by the retail sector.

Frasers Group supports the introduction of the Taskforce for Climate-related Financial Disclosures (TCFD). This has given us a robust foundation to mitigate climate-related risks and identify future opportunities.

We have built a Sustainability Team structure with our CFO Chris Wootton as the executive sponsor and there are Sustainability Champions across the business. This includes hundreds of dedicated people across our stores who are helping to deliver against our priorities.

We forecast a 10% reduction in our UK electricity use for 2022 but were pleased to exceed this to achieve a 15% reduction (compared to a pre-pandemic baseline in 2019, measured against like-for-like stores). We have additional targets to reduce single-use plastic and improve our waste management and recycling.

We also now offer a carbon-neutral delivery option on the web. Approximately 32.1 tonnes of Carbon Dioxide Equivalent (Co2e) was saved by the use of this option, which we hope will continue to grow in popularity over time.

Thinking without limits

If you are wondering what we look for in successful candidates who wish to join the company, then one of the attributes that we value highly is an ability to think fearlessly without limits.

I think the best way I can explain this concept is to quote the example of Cally Price, who sits on the board of Frasers Group in order to represent the interests of colleagues. Cally originally started as a Saturday sales assistant while studying for her A Levels. She then joined us full time after graduating from university and went on to become a store manager, before being elected as a one of my fellow non-executive directors.

Cally’s advice if you want a career in retail is simple and concise: “The most important thing is to have a positive mental attitude. Be willing to learn and don’t be afraid of making mistakes. You’ll be part of a team and your colleagues will be there to support you.”

David Daly

David Daly is chairman of Frasers Group, a FTSE 100-listed company that owns House of Fraser, Sports Direct and Flannels, among others.

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Why you need to find a ‘higher purpose’ in your work

Business Impact: Why you need to find a ‘higher purpose’ in your work

Why you need to find a ‘higher purpose’ in your work

Business Impact: Why you need to find a ‘higher purpose’ in your work
Business Impact: Why you need to find a ‘higher purpose’ in your work

To avoid ‘career sleepwalking’, you should find work that gives you meaning and makes you feel that the job you are doing makes a difference, says life coach, Smita Das Jain

Madhuri (name changed to protect privacy) is a senior vice president in one of Asia’s leading banks. For more than 15 years, she focused primarily on working her way up the ladder in the credit risk department of her organisation. Along the way, she gathered recognitions, promotions and enhanced compensation, and continued to work harder to meet the demands of her superiors, peers and team members.

One morning, she woke up with a sinking feeling in the pit of her stomach. She knew her calendar was choc-a-bloc with meetings and appointments, and she was not looking forward to her day. She had brushed off those negative thoughts earlier, but now she realised she couldn’t stay one day longer in a place where she had spent almost half her life, in what was the only job she had ever held. She resigned from her position on the very same day.

Madhuri had encountered a midlife crisis in her career. Unfortunately, she is not an exception to this in the high-pressure corporate world.

Statistics tell the tale of career sleepwalking

A 2018 LinkedIn study of more than 2,000 professionals in the United States revealed that a sizeable proportion of the working population felt they were ‘career sleepwalking’. Of all professionals aged between 35-44 in the survey, 47% were not sure of the career path they wanted even after more than a decade in the workforce. More pertinently, 22% of the respondents (of all ages) said that they ‘fell’ into their job rather than actively choosing it, and 23% reported feeling stuck ‘on a treadmill going nowhere’. Perhaps as a result, 84% of respondents under 24 said they were planning to change their careers even before fully settling into their place of work!

Leaders, hiring managers and organisations failed to note these cold, hard numbers. Then the Covid-19 pandemic happened, and people started re-evaluating their priorities, no longer wanting to compromise with their likes. Indeed, the ‘Great Resignation’ was something waiting to happen; the pandemic just accelerated the timelines.

‘Higher purpose’ at work: a solution to the mid-life career crisis

Why do so many smart professionals want to change their careers in midlife? The answer lies in the changed priorities of individuals.

We are all different persons at the ages of 25, 35, 45 and so on. What held good a decade ago would have lost its allure in the present, and how we see our future may be vastly different from what we are doing for a living currently.

At the outset of your career, money is often the most important thing. It will continue to be important in your life, no doubt or qualms about it. But after four to five years of working, the compensation will become a hygiene factor and lose its allure. One day, you will want to not ‘fall’ into your workday but enjoy what you do for a living. You will need something more than money to wake up from your bed with a smile on your face and look forward to your day at work.

This something more is your ‘higher purpose’ at work. More than being about economic exchanges like compensation, a higher purpose is something that gives you meaning and makes you feel that the job you are doing for your organisation makes a difference in the world. A higher purpose is your meaningful contribution to the greater good.

If your job isn’t aligned with your passions and purpose, your day will drag on, and feelings of disenchantment and disillusionment will set in. That is the real reason we are witnessing the Great Resignation today. On the other hand, studies have shown that people with a higher purpose at work are healthier, more resilient, more productive, and more likely to stay in their jobs for longer.

Rather than just another corporate initiative, ‘higher purpose’ comes from within you. It is personal.

How to find your higher purpose

To avoid becoming a part of the Great Resignation 2.0 in future, and more importantly, avoid finding yourself in the shoes of Madhuri and other individuals sleepwalking through their careers, as per the aforementioned LinkedIn study, ask yourself these questions before taking up a job:

1. Would I like doing the job as much if I would not be getting paid to do it?
2. Would I enjoy the process that the job would entail, besides the outcome that I envisage from it?
3. Do I see myself getting out of bed with a smile for my workday three years down the line?

If your answer to all these questions is ‘yes’, then congratulations! You are working in a place meant for you. If your answer is ‘no’, then you must first evaluate what jobs and careers would make you answer ‘yes’ to the three questions above and prepare a roadmap to land that job.

The right time to find your higher purpose is now— when you are enthusiastic, your energy levels are high, and there’s no sense of urgency or crisis. And not when things come to pass. For if you don’t act, they will.

The last word: get your higher purpose right

What drives you in your day-to-day life? Take the time to reflect on what inspires and motivates you. Try to see the big picture of your job – how does your profile play a role in the value chain for something more significant for the community or society. Look outside your immediate sphere of influence and think about what impact would you like to have on the world.

You know yourself best. The answers you look for are all within you. You just have to pause, think and reflect to find it, and get off the ‘continuous treadmill to nowhere.’ It is not easy, but it isn’t difficult either.

Smita Das Jain is a certified Personal Empowerment Life Coach, Executive Coach and NLP Practitioner. Smita’s ‘Empower Yourself’ programmes help busy professionals unhappy in their jobs transform their passions into professions so that they work because they want to, not because they have to.

Read more Business Impact articles related to careers:

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Read More »

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Skills for startup growth: private equity and the opportunities for business graduates

Business Impact: Skills for startup growth - private equity and the opportunities for business graduates

Skills for startup growth: private equity and the opportunities for business graduates

Business Impact: Skills for startup growth - private equity and the opportunities for business graduates
Business Impact: Skills for startup growth - private equity and the opportunities for business graduates

Looking for career opportunities in an area that’s gathering momentum? Jessica Wax-Edwards, Director at ThoughtSpark, examines the skills gaps impacting PE-backed businesses and outlines how forward-thinking Business School graduates can help overcome them

For Business School graduates, most of whom will already have solid business experience prior to embarking on a further qualification, working with entrepreneurial businesses can be an attractive and challenging option. Such businesses – which are typically backed by venture capital or private equity (depending on their stage of development) provide a lively stage on which the business skills acquired in recent qualifications and training can be deployed in the real world.

The vista of potential organisations is wide. Startups are estimated to represent 1% of all European jobs. But on top of that, accelerated development finance is available from the private equity (PE) sector, which in recent years has been raising record capital volumes to invest in fast growth or turnaround opportunities.

This is especially true in the current climate. The last two years has heralded a global boom in new businesses, particularly in the areas of logistics, delivery and IT. Many other sectors are also entering a new era of development and evolution accelerated by the Covid-19 experience. Digitalisation, new ways of working, new regulatory environments, new product platforms (such as biological drugs or cloud computing), reshoring, environmental standards, and a host of other factors are now gaining real momentum.

With PE the favoured funding source for many new companies – rather than complex and costly flotation on the public markets – investors are becoming increasingly keen to ensure that all the key skills are in place to make the best possible use of their funds. Some of these skills can be provided by the PE companies themselves, by taking a seat on an investee company board. Others, however, cannot – and this is the exciting opportunity for Business School graduates, with their combination of direct business experience and strategic training. So, where exactly do those key opportunities lie?

Skills gaps encountered by PE firms

Typical skills shortages that PE firms encounter in their investments are identified in recent research from ThoughtSpark and Mindmetre. has identified the typical skills shortages that PE firms encounter in their investments. By definition, these skills gaps should be priority areas for PE investors to fill, whether that’s through recruitment, interim staff or agencies. They are also the skills gaps that dynamic Business School graduates may seek to fill.

In the research, respondents from among Europe’s top 100 PE firms were asked to grade the skills they typically encountered in the companies they invested in. The results show that PE-backed firms generally present high skill levels in product development and sales, perhaps unsurprisingly. With exceptions, this is because they tend to be run by owner managers who have successfully built a business to date by creating, selling and delivering value to their initial merry band of customers.

In contrast, skill levels tend to be either mixed or lacklustre in three areas: digital transformation, performance visibility, and financial strategy/ management.

The findings indicate that PE investors should scrutinise digital transformation and performance reporting capabilities in the firms they acquire, filling any skills gaps with either recruited experts (listen up, business graduates!) or third-party providers. Financial strategy and management tend to be core capabilities of the PE investor, and they have traditionally bridged this skills gap through representatives at board level.

But there are a further three areas which score really low for competency at the point of investment: talent management/development, growth management/scaling, and – worst of all – marketing and communications.

These are likely to be the skills gaps that an entrepreneurial Business School graduate could fill. The first step for the investor is to recognise the potential skills pitfalls – and then a willingness to recruit/learn/collaborate in areas that may previously have been considered low priority.

Opportunities for Business School graduates

The rewards can be huge. For instance, McKinsey research shows that organisations that align talent with their value agenda are more than twice as likely to outperform their peers and achieve 2.5 times the ROI in their first year. This skills gap implies that PE investors may well need to insist on a professionalised talent management layer being introduced, that could be linked into the Business School network, and which reports on progress (talent recruitment, development and management delegation) to the investor.

Scaling and managing growth – the next area of weakness – not only requires talent development and empowerment, but also a host of skills that are frequently (according to our respondents) not the natural province of founding management. Performance incentives for board directors – indeed, throughout the company – need to encourage rapid development, but there is also an argument to look carefully at a commercial director position, possibly supported by independent consultants, which reports directly to the investor as well as sitting on the managing board. Again, the combination of real-life commercial experience and strategic management training could be a substantial opportunity for Business School graduates.

Finally, a key part of the growth picture is a professionalised approach to marketing and communications. Rapid growth requires a company’s successes to be broadcast as widely as possible, direct, through social media, through the press, at industry events, and so on. Both marketing leadership and staff need to have experience in rapid reputation building – helping the company to punch above its weight in terms of the sheer noise it is making to its target audiences.

Systematic marketing is required to bring the company’s value proposition to the total available target audience, unrestricted by limitations in the direct sales effort. Inexperienced marketing staff open the door to massive opportunities for wasting money and resources. Unaccountable or poorly measured marketing will not be able to differentiate between cause and effect, again wasting investors’ precious funds. Without experienced marketing direction and execution, scale growth is unlikely to be achieved. As with talent management and growth management, senior marketing staff and/or specialist agency support should have a direct reporting line to the investor, as well as the board, to demonstrate the alignment of priorities transparently and empower efforts towards the single goal of accelerated growth.

Conclusions

The current economic situation makes it even more important that all key operating skills are in place to offer the best chance of successful rapid business development in PE-backed companies. Put simply, any significant operating skills gaps increase the risk of failure. This is a huge opportunity for Business School graduates, especially for those who have cut their commercial teeth in digital transformation, performance management, scale growth, talent management or systematic marketing. Time to get searching!

Jessica Wax-Edwards is a Director at ThoughtSpark Agency, where she manages an international team on projects for clients in the financial services, legal, logistics and technologies industries. She has worked in PR and marketing for the last 10 years, during which she completed her master’s by research and PhD at the University of London. 

Read more Business Impact articles related to careers:

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Read More »

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Researching the employment market: five steps to finding the right job

Business Impact: Researching the employment market: Five steps to finding the right job

Researching the employment market: five steps to finding the right job

Business Impact: Researching the employment market: Five steps to finding the right job
Business Impact: Researching the employment market: Five steps to finding the right job

Get some advice on finding the right role for you as well as ways in which you can network effectively and increase your chances of a successful application, in this extract from Get That Job: CVs and Resumes

To find the right job and present yourself in the best possible light at interview, you’ll need to research industry trends and find out as much as you can about the companies you want to work for.

Step one: do the research

In the early stages of your research, you should begin by researching industry trends.

In a nutshell, you need to look out for:

  • Major growth areas
  • Major and up-and-coming players
  • Key challenges, opportunities, or potential problems for a given industry

If you are not sure which industry you want to work in, there are several good references and reports on attractive jobs and desirable companies. For example, look at the Financial Times website which provides well-organised information about trends in various business sectors. The Economist website contains extensive articles on business worldwide.

Look also at the websites of the top Business Schools – these give guidance on where to go and which directories to look at.

Step two: go from a macro to micro level

A: Research your chosen companies

The next step is to narrow your research by gathering information about the companies you would like to work for.

Aim to find out:

  • The size of the organisation (sales, profits, market share, numbers of employees)
  • Its mission statement
  • The company’s strong and weak points
  • Its key partners
  • Its key competitors
  • Information about the organisational culture
  • How the company is organised
  • Its key strategic challenges
  • The subject of recent press releases

Also, use social media and networking sites, like LinkedIn, to learn as much as you can about the company, the sort of culture they have and the type of opportunities they offer.

B: Speak to current employees

Once upon a time, the only way to talk to someone at a company that interested you would be if you had a direct connection with it, via family, friends or location. The internet has made it possible to do this from the other side of the globe, knowing no one, if necessary. Use social media and networking sites, such as LinkedIn, MeetUp and Xing, to find people who work at the company, tell them you are interested in working at the same place, and ask them if they’d be happy to have a quick chat over email or social media.

Also, get in the habit of telling everyone you know what sort of work and/or opportunity you are looking for, and ask them if they can help. It’s really important, in a job search, to seek out any connection you can find and it’s often surprising how easy it can be to have a chat with someone helpful. Be prepared, of course, to do the same for them when necessary.

Step three: think about the job you want

When you are looking for a specific job in a specific company you will want to know:

  • What qualifications are needed?
  • What would my tasks and responsibilities be?
  • What is the typical salary for a job like this?

If you can gather information ahead of time, you will be better prepared for your covering letter, your CV, and your interview. If the job has been advertised, then the tasks and responsibilities will have been listed. If you know for sure that there is a job opening, ask the company to send you a copy of the job description.

Step four: make the most of everything available

A: Job alerts

Many recruitment agencies or career-related websites offer an online service to both job hunters and companies trying to fill a vacancy. For job hunters, registering your CV online is a quick and easy process, and means that should an interesting vacancy arise, you can ask the agency to submit your CV quickly.

In addition, take advantage of email job alerts, in which agencies or career websites email you when a job that meets your specifications comes on the market. This is another quick and easy way to keep on top of job opportunities in your particular market.

B: Network

Networking is one of the best ways of getting a new job and finding out about potential openings. The internet has revolutionised the way that people can keep in touch with each other, and one of the simplest ways to use it for networking is to email people on your contact list.

You can ask them about industry trends, potential job openings, or for specific contacts within an organisation. Other ways of networking on the web include:

As with all other types of networking, though, remember to:

  • Thank people for their time and help when they get back to you
  • Offer your help to other people as much as you possibly can
  • Be patient

Step five: be organised

Create your own database of organisations you are targeting and keep track of information you have gathered about each. Record any job-search actions you take for each organisation, such as dates of letters and CVs you have sent, what form of CV you used, dates of phone calls, and who you spoke to and what was said.

*

One common mistake to watch for is to ensure that your research is not patchy. If you don’t thoroughly research the industry, the company, and the job, gaps in your knowledge may jeopardise your chances at an interview. If you can demonstrate that you have done your homework, you will stand out from the crowd and will have a better chance of being offered the job.

This is an edited extract from Get That Job: CVs and Resumes – how to make sure you stand out from the crowd (Bloomsbury Business, 2022).

BGA members can enjoy a 30% discount off the RRP for Get That Job: CVs and Resumes. Click here for details.

Read more Business Impact articles related to careers:

Business Impact: Building a career with impact in CSR
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Building a career with impact in CSR

Creative and ambitious people that can help businesses shape and deliver their CSR agendas are in demand, says Lakshmi Woodings. Discover what careers in CSR involve and the skills you’ll need to succeed

Read More »

Download the latest edition of the Business Impact magazine

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