Business growth is fuelled by our ability to sustain loyalty and commitment to one another inside and outside the workplace explains Fisher in New Giants Rising. He does this by introducing a Followership Cycle, which includes a Followership system, a Decision Economy and an analysis on social architecture. He then uses the Followership Cycles to take the reader on a journey of the recent past. New Giants Rising ends with a call to action as Fisher puts a plan in place to make sure businesses can grow by keeping a productive human labour force.
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