How can a company survive and remain profitable in a declining market?
Mastering Decline offers practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, it highlights 10 key activities that companies in declining markets should focus on in order to secure their future and remain profitable.
Alain Liebaert started his career as a management consultant, before entering the family business, where he turned the business around in a declining market. He has since left the family business in the hands of his children and returned to management consulting.
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