Lead Upwards in the BGA Book Club

Lead Upwards

Sarah E Brown


How startup joiners can impact new ventures, build amazing careers, and inspire great teams

Lead Upwards presents a guide to maximising your impact and delivering results in a startup leadership role.

The book describes every step on the way to realising your goals and the goals of your startup as you navigate the gap between a management role and the executive team.

Topics covered include what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board.

Sarah E Brown is Vice President of Marketing at cloud sales firm, Intricately, and a mentor at startup accelerator, Techstars. 

BGA members are able to receive a 20% discount off the RRP for Lead Upwards (print edition ISBN: 9781119833352) when purchased direct from www.wiley.com. Just enter the promo code BUS21 (or BUC21 for members in Canada) when prompted.

What it’s really like to be an executive at a startup – and how it’s different from being a director or manager. Read an excerpt from Lead Upwards on BGA’s Business Impact.

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