Innovation now has a different meaning than it did 15 years ago. Innovation now means entrepreneurship, self-organising teams, fast ideas and customer experiments. Rayner argues that innovation is driven by hacking and the world’s most innovative companies proudly display their hacking credentials.
The hacker culture is now mainstream. It is prominent in the business world in areas including software development, design thinking and the start-up community. And major organisations are picking up on this, wanting to replicate the creative energy. Hacker Culture is a book for anyone interested in how the digital culture is changing our world. Rayner discusses how hacker culture is changing society, discusses how to lead hacker entrepreneurs and explains the new rule of innovation.
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