Get Social

Michelle Carvill

Kogan Page

Leaders have realised power of social media as a marketing tool for their businesses. Also, 82% of customers say they are more likely to trust a company whose leadership team engages with social media. But how does a leader use social media to stay ahead? 

Get Social untangles the social media folklore and explores how leaders can use social media to get the business results they want. Carvill guides the reader through the main concepts of social media and how it connects to the wider business strategy. She helps the reader identify their online voice and offers templates, content plans and examples of profiles of successful social media savvy CEOs. Get Social will give the reader all the tools necessary to launch themselves into the social conversation where they will see immediate results.

BGA members can enjoy a 20% discount on this book. Click here and use discount code AMBA20.

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