In the past, university education in the Latin American region consisted of relatively independent national markets. However, with the eruption of COVID-19 and the spread of accessible online education, national barriers have become more blurred, leading to a highly competitive landscape for executive and postgraduate education providers. As a result, universities and Schools in the region are now facing the challenge of attracting students without losing value in the face of international players.

This online workshop will address how business schools in Latin America can establish impactful regional stakeholder relations to differentiate themselves from international competitors. Alongside this, the workshop will examine how Schools can utilise BGA’s accreditation process to measure and improve their impact on regional stakeholders.