Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets – markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is possible for companies to survive and make profits.
In this session, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, we will highlight key activities that companies in declining markets should focus on in order to secure their future and remain profitable.
Alain Liebaert started his career as a management consultant, specialising in reorganising companies on a ‘no cure, no pay’ basis. Following the death of his father, Alain entered the family business – Liebaert Textiles – and eventually became CEO, where he turned the business around in a declining market. After 30 challenging years, he left the family business in the capable hands of his children (the fifth generation), only to return to his old love of management consulting.
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