How North American Business Schools can stand out in a saturated market

How North American Business Schools can stand out in a saturated market

Date: 29 July, 2020
Time: 12:00 (US Eastern Time)

For North American Business Schools to retain their competitive edge in a space becoming increasingly crowded with online providers of stackable certificates, they must continue to innovate in a range of areas including: programme design, blended programme delivery, lifelong learning capacity, international outreach, and experiential learning. 

Further, students and graduates have increased access to resources that allow them quickly and easily assess the expected value derived from the successful completion of a business degree or an online course. Therefore, quality assurance, sustainable practice and international recognition are core considerations for any Business School seeking to stand out to stakeholders in this space.

In 2018, the Financial Times reported that approximately two Business Schools close every week in the United States alone, citing factors including outdated programmes, increasing tuition cost, and a lack of innovation when creating new programmes.

This unique backdrop raises unique challenges for North American Business Schools. How can Business Schools in the region continue to differentiate themselves? And where should they focus resource investment to tackle these challenges? 

The Business Graduates Association (BGA), a worldwide quality assurance body for Business Schools, has partnered with Hult International Business School and the School of Business, University at Albany to deliver an interactive webinar that will seek to address these challenges and provide key learnings from these leading Business Schools, highlighting their approach.

Join us on 29 July 2020 for a discussion focused on: 

  • Mission and strategic objectives
  • Programme innovation (digitisation) 
  • eLearning development
  • Responsible management and teaching sustainability
  • Community impact
  • Soft skills and the liberal arts
  • Diversity and inclusion as a differentiator
  • Lifelong learning initiatives

We look forward to welcoming you.


Nilanjan Sen: 

Nilanjan Sen, Ph.D., C.F.A. is currently the Dean, School of Business at UAlbany, State University of New York. Professor Sen received his Ph.D. from Virginia Tech and was previously a tenured faculty member at Arizona State University and Nanyang Technological University, Singapore. Dr. Sen currently teaches Mergers and Acquisitions and other advanced topics in Corporate Finance. He has published extensively in academic and practitioner journals.


Henrik Tötterman: 

Henrik Tötterman has 20 years experience as an international leader. Nowadays, Henrik works with clients as the President of LEADX3M LLC. On top of that, Henrik holds lectures at Harvard Extension School and is Professor at Hult International Business School in Boston where he worked for almost ten years as Campus Dean and Dean of Accreditations.  Henrik is a graduate from Hanken School of Economics with a Master’s degree and PhD in Entrepreneurship and Management. Henrik is a member of ACCION East Advisory Board, Hanken EMBA Advisory Board, and a Senior Assessor for AMBA & BGA. 



Mark Stoddard: 

Mark Stoddard is currently Director of Operations for AMBA & BGA, a role in which he oversees a variety of cross-functional projects. Mark has been with AMBA for more than 16 years, he is responsible for the design and development of the full suite of BGA services and accreditation processes, while leading the review of accreditation criteria at AMBA. 


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