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Why business leaders are building personal brands

Personal branding can humanise a corporate brand and become a leader’s ‘secret weapon’ for growing and inspiring at scale. But, customers feel an aversion to ‘phoniness’ and one leader and their brand can be quickly discarded, warns Stefano Faustini

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Discover the latest books added to the BGA Book Club:

Behind the Startup in the BGA Book Club

Behind the Startup

Benjamin Shestakofsky University of California Press How venture capital shapes work, innovation and inequality To promote innovation that benefits the many rather than the few,

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